EMCO is a leading HVAC distribution company representing Daikin heat pumps. We transformed the Daikin Atlantic website with a focus on dealer enablement and lead generation, including developing a robust dealer finder tool, an energy savings calculator, a dealer portal for managing branded Daikin assets, and a reporting dashboard where dealers can effectively manage leads while providing EMCO with complete visibility into the follow-up process.
Kula has certainly exceeded our expectations from minute one. They have a remarkable ability to quickly grasp the scope and requests of the client and turn those ideas into a comprehensive action plan. We were particularly impressed with Kula’s dedication to deadlines, and their aptitude in balancing technical strategies with creative, attractive content focused on customer experience. We look forward to partnering with them on future projects.
Innovasea is a global developer of aquaculture and fish tracking systems. Following a series of acquisitions, Innovasea engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy to guide the development of a new, amalgamated Innovasea website. As part of the engagement, we conducted a diagnostic on all 7 websites under the Innovasea umbrella in order to inform our recommendations for a new website that aligned under a common message about fish health and sustainability. The engagement included search-optimized information architecture, a marketing automation platform recommendation, site migration planning, and ultimately building a website that helped Innovasea bring their rebrand to life online.
C-Therm Technologies Ltd. manufactures thermal conductivity instruments for R&D, quality control, and on-line production monitoring across a range of global industries. C-Therm experienced a dip in organic and paid search performance and engaged Kula Partners to identify opportunities to optimize predictable, high-quality, lead-generating search traffic.
