Emmerson Packaging

Emmerson Packaging has been a manufacturer of sustainable flexible packaging products for over 60 years, working with brands across North America as a sustainable supply chain partner.

Emmerson Packaging partnered with Kula in 2015, first to launch a new website optimized for inbound lead generation and organic search. Since launch, Kula has worked with Emmerson to shape their digital marketing efforts, including executing an expanded SEO strategy, developing conversion content, undertaking an ABM program, and more. Since site launch in 2015, our continued digital marketing strategy has driven organic search traffic growth at an average rate of 178% per year, and since 2016, inbound lead generation has grown at an average rate of 131% per year. This amounts to total organic search traffic growth of over 1,300% and a 435% growth in inbound leads since the 2015 website launch.

Building on this growth, most recently, we worked with Emmerson Packaging to bring their new brand, messaging, and positioning to life with a website redesign—emphasizing their commitment to sustainability and customer-centric project management.

  • WordPress
  • HubSpot
A screenshot of an Emmerson Packaging landing page in HubSpot.

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

  • Steven Emmerson
  • CEO
  • Emmerson Packaging
Steven Emmerson, Emmerson Packaging CEO

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