Emmerson Packaging has been a manufacturer of sustainable flexible packaging products for over 60 years, working with brands across North America as a sustainable supply chain partner.
Emmerson Packaging partnered with Kula in 2015, first to launch a new website optimized for inbound lead generation and organic search. Since launch, Kula has worked with Emmerson to shape their digital marketing efforts, including executing an expanded SEO strategy, developing conversion content, undertaking an ABM program, and more. Since site launch in 2015, our continued digital marketing strategy has driven organic search traffic growth at an average rate of 178% per year, and since 2016, inbound lead generation has grown at an average rate of 131% per year. This amounts to total organic search traffic growth of over 1,300% and a 435% growth in inbound leads since the 2015 website launch.
Building on this growth, most recently, we worked with Emmerson Packaging to bring their new brand, messaging, and positioning to life with a website redesign—emphasizing their commitment to sustainability and customer-centric project management.