Essex Active

Essex Active Homepage

Essex Active is a premier provider of fabrication and conversion services within the Superior Essex family of companies. Essex Active engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy which would be used to guide the creation of a new, standalone Essex Active website. We delivered full-funnel and competitive research, site architecture and SEO recommendations, creative platform development, website design strategy, concept development and creative direction, design standards development, and comprehensive user story development to guide the build.

Essex Active Homepage Mockup

Other Projects

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EMCO

EMCO is a leading HVAC distribution company representing Daikin heat pumps. We transformed the Daikin Atlantic website with a focus on dealer enablement and lead generation, including developing a robust dealer finder tool, an energy savings calculator, a dealer portal for managing branded Daikin assets, and a reporting dashboard where dealers can effectively manage leads while providing EMCO with complete visibility into the follow-up process.

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Ascenta Health

A North American leader in premium Omega-3 health supplements, we reimagined Ascenta’s online presence, evolving their site to an inbound ecommerce powerhouse. In its first year, the revised platform racked up serious traffic, engagement and sales gains on the way to a major acquisition.

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