Essex Active is a premier provider of fabrication and conversion services within the Superior Essex family of companies. Essex Active engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy which would be used to guide the creation of a new, standalone Essex Active website. We delivered full-funnel and competitive research, site architecture and SEO recommendations, creative platform development, website design strategy, concept development and creative direction, design standards development, and comprehensive user story development to guide the build.
