Innovasea

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Innovasea is a global developer of aquaculture and fish tracking systems. Following a series of acquisitions, Innovasea engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy to guide the development of a new, amalgamated Innovasea website. As part of the engagement, we conducted a diagnostic on all 7 websites under the Innovasea umbrella in order to inform our recommendations for a new website that aligned under a common message about fish health and sustainability. The engagement included search-optimized information architecture, a marketing automation platform recommendation, site migration planning, and ultimately building a website that helped Innovasea bring their rebrand to life online.

Other Projects

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Emmerson Packaging

Emmerson Packaging has been a manufacturer of sustainable flexible packaging products for over 60 years, working with brands across North America as a sustainable supply chain partner. Emmerson partnered with Kula in 2015, first to launch a new website optimized for inbound lead generation and organic search. Since launch, Kula has worked with Emmerson to shape their digital marketing efforts, including executing an expanded SEO strategy, developing conversion content, undertaking an ABM program, and more.

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Maritime Geothermal

The Maritime Geothermal redesign introduced inbound marketing for their clients and dealer network and created a platform for 100% organic search growth year on year plus a major increase in lead generation.

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