Innovasea

Innovasea homepage screenshot

Innovasea is a global developer of aquaculture and fish tracking systems. Following a series of acquisitions, Innovasea engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy to guide the development of a new, amalgamated Innovasea website. As part of the engagement, we conducted a diagnostic on all 7 websites under the Innovasea umbrella in order to inform our recommendations for a new website that aligned under a common message about fish health and sustainability. The engagement included search-optimized information architecture, a marketing automation platform recommendation, site migration planning, and ultimately building a website that helped Innovasea bring their rebrand to life online.

Other Projects

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TireConnect by Bridgestone

TireConnect by Bridgestone provides tire dealerships across North America with software that enables better online and in-store tire selling with real-time pricing and inventory. After working with Kula Partners to optimize their app’s user experience, TireConnect was ready to bring their online presence up to speed, too. We redesigned their website to reflect the Bridgestone brand and their app’s superior user experience while implementing inbound lead generation.

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MTS Sensors

MTS Sensors, a division of MTS Systems Corporation, is a global electronics manufacturer specializing in sensor systems for industrial, mobile hydraulics, and process technology fields. MTS Sensors engaged Kula Partners to migrate its content management system from Typo3 to DotNetNuke (DNN) in order to better align with the rest of its properties. As part of the engagement, we delivered a full-funnel diagnostic, including a site experience audit and a conversion and nurturing audit. 

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