MTS Sensors

MTS Sensors, a division of MTS Systems Corporation, is a global electronics manufacturer specializing in sensor systems for industrial, mobile hydraulics, and process technology fields. MTS Sensors engaged Kula Partners to migrate its content management system from Typo3 to DotNetNuke (DNN) in order to better align with the rest of its properties. As part of the engagement, we delivered a full-funnel diagnostic, including a site experience audit and a conversion and nurturing audit. 

Kula used DNN Evoq CMS to create the website front end, which enables MTS Sensors to receive tech support through a subsidiary. Many of MTS Sensors’ technical customers are looking for PDFs of products and their uses. As part of the redesign, we improved page organization so that site visitors can find products and spec sheets quickly and intuitively. 

Next, we helped them successfully migrate from IBM Watson to Pardot, including developing an automated lead scoring and nurturing system to help their sales team prioritize and more effectively nurture leads at scale.

Other Projects

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Innovasea

Innovasea is a global developer of aquaculture and fish tracking systems. Following a series of acquisitions, Innovasea engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy to guide the development of a new, amalgamated Innovasea website. As part of the engagement, we conducted a diagnostic on all 7 websites under the Innovasea umbrella in order to inform our recommendations for a new website that aligned under a common message about fish health and sustainability. The engagement included search-optimized information architecture, a marketing automation platform recommendation, site migration planning, and ultimately building a website that helped Innovasea bring their rebrand to life online.

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Lorneville

Lorneville is a mechanical contracting company that has worked on some of the largest industrial construction, turnaround, and maintenance projects in North America.

We helped them bring their new brand and positioning to life online with a fully reimagined, conversion-focused website and inbound lead generation program.

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