MTS Sensors

MTS Sensors, a division of MTS Systems Corporation, is a global electronics manufacturer specializing in sensor systems for industrial, mobile hydraulics, and process technology fields. MTS Sensors engaged Kula Partners to migrate its content management system from Typo3 to DotNetNuke (DNN) in order to better align with the rest of its properties. As part of the engagement, we delivered a full-funnel diagnostic, including a site experience audit and a conversion and nurturing audit. 

Kula used DNN Evoq CMS to create the website front end, which enables MTS Sensors to receive tech support through a subsidiary. Many of MTS Sensors’ technical customers are looking for PDFs of products and their uses. As part of the redesign, we improved page organization so that site visitors can find products and spec sheets quickly and intuitively. 

Next, we helped them successfully migrate from IBM Watson to Pardot, including developing an automated lead scoring and nurturing system to help their sales team prioritize and more effectively nurture leads at scale.

Other Projects

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MetOcean Telematics

MetOcean Telematics is a leader in satellite communications, serving a number of highly niche vertical markets. We transformed their online presence, including the launch of an inbound marketing-enabled ecommerce platform to serve their global B2B client base.

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C-Therm

C-Therm Technologies Ltd. manufactures thermal conductivity instruments for R&D, quality control, and on-line production monitoring across a range of global industries. C-Therm experienced a dip in organic and paid search performance and engaged Kula Partners to identify opportunities to optimize predictable, high-quality, lead-generating search traffic.

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