MTS Sensors

MTS Sensors, a division of MTS Systems Corporation, is a global electronics manufacturer specializing in sensor systems for industrial, mobile hydraulics, and process technology fields. MTS Sensors engaged Kula Partners to migrate its content management system from Typo3 to DotNetNuke (DNN) in order to better align with the rest of its properties. As part of the engagement, we delivered a full-funnel diagnostic, including a site experience audit and a conversion and nurturing audit. 

Kula used DNN Evoq CMS to create the website front end, which enables MTS Sensors to receive tech support through a subsidiary. Many of MTS Sensors’ technical customers are looking for PDFs of products and their uses. As part of the redesign, we improved page organization so that site visitors can find products and spec sheets quickly and intuitively. 

Next, we helped them successfully migrate from IBM Watson to Pardot, including developing an automated lead scoring and nurturing system to help their sales team prioritize and more effectively nurture leads at scale.

Other Projects

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Maritime Geothermal

The Maritime Geothermal redesign introduced inbound marketing for their clients and dealer network and created a platform for 100% organic search growth year on year plus a major increase in lead generation.

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Emmerson Packaging

Emmerson Packaging has been a manufacturer of sustainable flexible packaging products for over 60 years, working with brands across North America as a sustainable supply chain partner. Emmerson partnered with Kula in 2015, first to launch a new website optimized for inbound lead generation and organic search. Since launch, Kula has worked with Emmerson to shape their digital marketing efforts, including executing an expanded SEO strategy, developing conversion content, undertaking an ABM program, and more.

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