NeuroSky is a biometrics technology company based in Silicon Valley that is revolutionizing the world of embeddable and wearable biosensors. NeuroSky first approached Kula Partners with goals of increasing their overall market positioning, organic search ranking, and lead generation capabilities. They hoped to achieve these goals while also improving the overall B2C experience of their online store.
We began by developing comprehensive buyer personas to inform NeuroSky’s overall inbound marketing strategy. From there, we completely revamped neurosky.com and rolled out improvements to the B2C store, including a CRO program.
Next, we introduced an inbound strategy that called for new site content, offers and conversion points for contact capture. We also implemented a social media strategy to help with distributing original content and engaging with their buyer personas.
After just one quarter, NeuroSky saw:
Total site traffic increase by 6% compared to their baseline
The number of contacts captured per month increase by 118%
Their organic traffic grow by 17%
The number of contacts captured from organic sources increase by 115%
Social traffic grow by 73%
A 390% increase in the number of contacts captured via social channels
With ongoing plans to help scale their team and continue tactical execution and program analysis, NeuroSky continues to benefit from the expertise Kula Partners provides.
They don’t take the word partners lightly—they personify it. Here in the Silicon Valley—and at NeuroSky—we have high expectations. Our business is very demanding and we are extremely busy, so we rely on the right strategic partners to help us optimize and grow our business. Kula’s expertise in inbound marketing, creating sales-ready websites, and aligning marketing and sales teams, has continued to provide a positive uptick in our business growth.
Director, Global Marketing
An international leader in biometrics for mobile and wearable technology
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