Reliable Automatic Sprinkler Co., Inc., is a global manufacturer and distributor of fire protection products, headquartered in South Carolina. Reliable engaged Kula Partners to redesign its website using a ManuMark™ Site Planning strategy to guide the build. As part of the engagement, we delivered competitive research, website design strategy, and site architecture and on-page SEO recommendations in order to optimize the new website for organic search.
Many of Reliable’s website users know exactly what they’re looking for. To help this technical audience find the products they need in an instant, as part of the redesign, we implemented Algolia on-site search and ensured the search bar was prominent.
The new homepage design surfaces calls-to-action above the fold alongside Reliable team members in order to drive site visitors to engage with technical services and customer care. Humanizing the website was a key design element, from showcasing Reliable’s team on top landing pages to demonstrating how customers benefit from Reliable’s comprehensive solutions by demonstrating use cases on product pages.
Additionally, we built a custom Submittal Builder tool for Reliable which enables users to easily compile all product specifications they may need into a single PDF.