Smallfood

Smallfood Inc. is a microbial ingredient company based on the East Coast of Canada. Smallfood engaged Kula Partners to develop brand messaging to position them as a premium, sustainable ingredient supplier in an emerging plant-based protein marketplace and to develop an online presence that demonstrates the holistic benefits of their products.

The engagement included an archetype exercise to hone Smallfood’s brand voice. First, we analyzed competitor messaging to ensure Smallfood stands out from the pack. From there, we made an archetype recommendation and provided brand voice guidelines to help them be consistent with their messaging across all of their marketing and communications, from their website to their investor presentations.

Next, we helped Smallfood bring their brand to life online by launching their website, representing their first digital footprint. This enabled early sales conversions and was also key to leverage as a point of validation when engaging investors. Additionally, we provided marketing technology consulting and recommended adopting HubSpot for their CRM and marketing automation.

Other Projects

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Essex Active

Essex Active is a premier provider of fabrication and conversion services within the Superior Essex family of companies. Essex Active engaged Kula to develop a comprehensive ManuMark™ Site Planning strategy which would be used to guide the creation of a new, standalone Essex Active website. We delivered full-funnel and competitive research, site architecture and SEO recommendations, creative platform development, website design strategy, concept development and creative direction, design standards development, and comprehensive user story development to guide the build.

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Bend Beauty

Bend Beauty is a manufacturer of premium, evidence-based skincare supplements. Having outgrown their tech stack, and with aggressive future growth targets, Bend Beauty engaged Kula Partners to redesign and re-platform its US and Canadian websites into a single solution with integrated ecommerce and marketing automation.

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