TireConnect by Bridgestone provides tire dealerships across North America with software that enables better online and in-store tire selling with real-time pricing and inventory. After working with Kula Partners to optimize their app’s user experience, TireConnect was ready to bring their online presence up to speed, too. We redesigned their website to reflect the Bridgestone brand and its app’s superior user experience while implementing inbound lead generation.
Next, we introduced Google Ad campaigns to send leads and sales directly to dealers in TireConnect’s network. Additionally, we created a portal that enables dealers to build and monitor automated Google Ad campaigns. This custom tool is geographically-tailored and pulls in localized keywords and customizes dealer-level content. This portal also contains reporting and data visualizations on campaign performance so that dealers are able to monitor key metrics like calls, leads, sales, and overall program ROI.