Content Creation

content-creation

Content Marketing Services

Professional content creation services to help you launch, grow and scale your inbound marketing strategy faster

Content creation is a core component of every successful inbound marketing strategy. But as an already-busy digital marketer, sometimes you need a bit of extra help to continuously create and publish awesome new content. We’ll help you write, design and build content that answers the questions that real people are asking–and that no one else is answering.

Our Content Marketing Service

Our team of Inbound marketing specialists, copywriters, and designers are here to help you plan, execute, and accelerate your content marketing strategy. Unlike many other content marketing agencies that rely on outsourced writers and designers, we have a dedicated in-house team of HubSpot certified experts on staff.

When we begin working with new clients, we start by developing buyer personas which help us uncover and document their ideal customers. With a clear understanding of the personas that you are trying to attract, our writers can then begin to create content that speaks directly to each of your buyer personas’ unique marketing triggers, business challenges, and goals.

In addition to writing standard blog posts and whitepapers, we can help you create a wide range of content offers including infographics, worksheets, interactive calculators, self assessments, videos, podcasts, buyers’ guides and much more.

Content Audits

As one of the first steps in both our website redesign process and our initial inbound marketing kickoff work, we conduct a thorough content audit. Building on our buyer persona and keyword research, we evaluate what content exists today, what net new content needs to be created, what content should be omitted or revised, and who will be responsible for creating or editing each piece of content.

The outcome of this content audit exercise is a prioritized list of strategic content creation tasks, including new web pages, CTAs, and offers that need to be created, as well as the keywords needed to draw traffic to your site.

Competitive Analysis

Conducting a competitive content analysis is an effective way to understand exactly which content topics resonate best with your target audience, helping you focus on creating content that attracts targeted traffic and leads.

Using powerful competitive research tools like HubSpot, SEMrush, and BuzzSumo, our team of Inbound Marketing experts can help you hone your content marketing strategy to focus on creating the most profitable content possible.

Content Planning

The first step to creating content that performs is to plan it. To ensure your content is always on point, we begin our planning process by looking at things from the point of view of your buyer personas—what their marketing triggers are, which specific search terms they use to research products and services in your category, what their common questions and objections are, and how they prefer to consume information. Based on these insights, we develop content concepts that meet your buyer personas at each stage of their decision process—providing recommendations for offers, blog posts, email nurturing, site copy, and more.

Blog Writing

We have a team of professional writers on staff who can help you create blog content on a continuous basis, allowing you to scale your content marketing strategy as you grow. Ongoing blog writing and publishing is typically just one component of a monthly inbound marketing services agreement. Whether you need someone to plan, write, and publish all of your blog content, or you just need assistance with content planning and editing, our team can help you reach your blogging goals.

Whitepapers

Whitepapers and eBooks are—by far—the most common form of exclusive content used for inbound marketing. If you don’t have the internal resources or capabilities to scale content creation, we can help you create more funnel offers, more often, with a professional level of execution. In some cases, we manage the entire whitepaper content creation process—including research, writing, design, and final publishing. In other cases, our team of Inbound certified copywriters work collaboratively with members of our clients’ in-house marketing teams to create exclusive content offers.

Website Copywriting

Our Inbound certified copywriters are experts at writing web content. Working alongside our Inbound marketing specialists and web designers and developers, our copywriters create content that is thoughtfully aligned with the goals and target keywords of each website page, and in tune with our clients’ buyer personas.

Interactive Content

Within the HubSpot Partner Network, we have become well known for developing HubSpot-powered interactive content offers. Our portfolio of interactive content offers includes tools like cost calculators, solutions finders, and product selectors. We’ve found that these type of interactive tools often convert at a much higher rate than whitepapers or eBooks. As more and more inbound marketers reach the same conclusion, interactive content is becoming a cornerstone of successful inbound marketing strategies.

Infographics

Research shows that incorporating visual content into the marketing mix consistently improves click through rates, social shares, conversions, and customer acquisition results.

Infographics are one of the most popular forms of visual content that we produce. Working collaboratively, we will bring your ideas and concepts to fruition. By conducting research, extracting meaningful data points, writing infographic copy, and ultimately producing beautiful visuals, our team delivers material that can be used throughout your inbound marketing strategy. If you have a concept for an infographic, please contact us—we’d love to hear about it.

Creating Engaging Content Requires a Plan

Our content marketing services take a close look at what’s been done, what worked, and what hasn’t. From here, you can tactically decide the best path forward. By considering your buyer personas, goals, and individual needs, we can create and execute a content marketing strategy that helps achieve your inbound marketing goals. If you’re want to create truly meaningful content–whether it be whitepapers, ebooks, infographics, interactive content, or something else entirely, we can help.

Adam shot 1

Adam Barrett

Copywriter
“Writing great content always starts with a clear understanding of the ideal customer–who they are, their marketing triggers, and what they’re seeking to accomplish. Once you have a picture of that person, crafting content for them comes naturally.”

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