Search Engine Optimization


Rank higher and get found more often for the keywords that matter most

Improve your search rankings and attract more sales-ready traffic to your website with a website that is optimized for people–not just search engines. Whether you’re a local business, a national brand, or a software startup, our team can help you target competitive industry keywords, build high-authority backlinks, and outrank your competition.

Search Engine Optimization Services

Search engine optimization is a core component of everything we do. Unless your website is built from the ground up to be found, it’s just another needle in the largest haystack ever created. That is why we pay such close attention to SEO throughout our entire website design and development process in addition to our ongoing inbound marketing work.

Our team of SEO specialists can help you improve your website’s organic search engine rankings by providing SEO analysis, optimizing on-page keywords, improving link structure, creating keyword-focused content, and continuously looking for ways to further optimize your site for the 200+ Google search engine ranking factors.

Onsite SEO Analysis

If you want to systematically improve your search engine rankings, conducting an SEO analysis is a great place to start. Our inbound marketing producers begin by helping you identify areas of your website that can be improved from a search engine optimization perspective.

During SEO analysis, we will look at your website’s URL structure, title tags, meta descriptions, page content, image alt tags, information architecture, HTML markup, link profile, and domain authority. These components of your website—along with dozens of other factors—influence your search engine rankings. We’ll also take steps to mitigate potential organic search traffic dips when you launch a new site.

The outcome of this initial SEO Analysis will be a itemized list of prioritized tasks which can then be executed to optimize your website for search.

Keyword Research

Keyword research is a fundamental component of every effective inbound marketing strategy. You need to know exactly which search terms and concepts your buyer personas are using, who ranks well for those keywords today, and how to create content that will outrank the competition.

We can help you research and identify the most profitable search terms that sales-ready prospects are using to conduct commercial research in your niche. Once we’ve identified target keyword concepts, we will strategically create content that will generate high quality backlinks and social shares, and improve your website’s ranking for what matters most to your prospects.

SEO Focused Blogging

Blog posts are one of the best weapons in your arsenal when it comes to attracting qualified traffic to your site. Generally speaking, the more quality content your site has, the more authoritative it will be in the eyes of search engines. More authority means better search rankings. Our team can help you research topics and keywords for blog posts, and provide content calendars to help guide your blogging efforts.

Creating quality blog content, like many things, takes time. If you have been looking to create SEO focused blog content but don’t have the time or capacity in your organization, our in-house copywriters are ready to take on the task. We’ve written hundreds of thousands of words worth of blog posts for clients on subjects ranging from orthodontics and natural supplements to winter tires and health insurance. Through strategic, SEO focused blogging, we are ready to help you take your inbound marketing efforts to the next level.

Local SEO

Over the last few years, smartphones have radically changed the way consumers search for—and find—local businesses. In fact, upwards of 60% of mobile searches are now local in nature.

As a local business, you need to find ways to connect with people in your surrounding area. We can help you connect with potential customers in your immediate geographical area by optimizing your business’s Google Local Listings, creating location-specific landing pages, and incorporating location-specific keywords in your website content.

Of course, Google is just one place your buyers are going for information. We can also execute on tactics to ensure you get found by your local customers on other important platforms such as Bing, YouTube, and Yelp.

Link Building

If you want your website to rank highly in organic search results, you need to be building high-authority backlinks. Although Google’s algorithm takes into account more than 200 ranking factors, backlinks continue to be an important signal.

Our inbound marketing experts can help you identify link building opportunities, connect with influencers in your industry, and create and promote link-worthy content.

Link building services have earned a bit of a bad reputation, but you can rest assured that we only employ white-hat link building strategies. Our focus is always on building natural, high-authority backlinks which will drive long-term results.

Google Penalty Assessment & Mitigation

Every now and then, we get a call from someone who has found themselves in Google’s penalty box. If your website has become blacklisted by Google, we can help you recover your website’s authority and regain your search rankings. If you suspect that your website has been flagged for some reason, you should drop us a note and one of our experts can assess the damage.

When it comes to SEO, there’s no quick fix solution to becoming a top search result. It takes a combination of thorough SEO analysis, keyword research, website copywriting, site structure, link building, and quality content. If you want to ensure your customers can find you online, Kula can help. Get in touch with us today.

Mila shot 1

Mila MacLean Homburg

Inbound Producer
“Google highlights sites that users find useful. Start with strategic keyword research and back it up with high-quality, useful content, and you’ll be rewarded with more organic traffic as a result.”

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