Integrated Marketing Strategies for B2B Manufacturers

Start Building A Better Marketing Strategy

You already know that buyers have changed, the sales process has been blown up, and the new business pipelines that will drive modern sales organizations tomorrow will look dramatically different from the past. The real questions are, is your marketing strategy keeping up? Is it built for what’s next? Manufacturing marketers are being challenged to do more. Appeal to more buyers. Convert more prospects. Manage more channels. Implement more technology. Manage more complex teams. Navigate a more intricate and rapidly changing marketing and sales landscape. More. This is what we help manufacturing marketers navigate every single day.

Watch the Webinar: How to Manufacture Better Content

Most manufacturers are converting fewer than 1% of their site visitors into contacts—names and email address you have permission to market to. Watch the on-demand webinar today and discover how to convert more of your current traffic while laying the groundwork for future traffic growth.

ManuMark™ - The full-funnel diagnostic and marketing strategy framework for leading manufacturers

We help manufacturers understand and improve their digital marketing performance, identify their strategic opportunities, and carve a path toward accelerated traffic acquisition, enhanced lead conversion, and better pipeline predictability. The comprehensive ManuMark™ framework encompasses the following key areas:

Full-funnel Diagnostics & Analysis
- Site visitor analysis
- UX review
- Conversion flow assessment
- Tech stack analysis
Strategy Development
- Traffic acquisition planning
- Lead conversion mapping
- Target account campaign planning
- Buying journey mapping
- Content planning
- Inbound lead generation
- Demand generation
Technology Consulting
- Integration planning
- Roadmap development
- Site migrations
- Manufacturing ecommerce
Goal-setting, Measurement & Reporting
- Digital KPI development
- Full-funnel goal-setting
- Reporting & data visualization

Learn More About Working With Us

Start Building A Better Marketing Strategy

Manufacturing marketers are being challenged to do more. Appeal to more buyers. Convert more prospects. Manage more channels. Implement more technology. Manage more complex teams. Navigate a more intricate and rapidly changing marketing and sales landscape. More.

This is what we help manufacturing marketers navigate every single day.

Types of Engagements

Clients engage Kula Partners to help them win in one of three ways:

Strategy Consulting

Full funnel diagnostics and strategy consulting for digital marketing and sales transformation initiatives. These clients often have internal teams responsible for implementation and are seeking expert analysis and strategic planning guidance.
Strategy Consulting + Implementation Support

Strategic guidance and implementation support services for internal teams who require agency-side support to expedite their digital marketing and sales transformation. These engagements involved a collaborative client-side and agency-side effort.
Strategy Consulting + Full Implementation

Our team serves as an extension of yours, leading your digital marketing and sales transformation. These clients are seeking to accelerate their digital transformation with comprehensive diagnostics, strategic planning and expert implementation with an ongoing agency partner.

Certifications & Partnerships

A screenshot of an Emmerson Packaging landing page in HubSpot.

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

Steven Emmerson
CEO
Emmerson Packaging

Episode 227

Managing Dramatically Enhanced Lead Generation

Featuring Brian Critchfield, VP of Global Marketing with Airgain

Posted on March 21, 2023

So, you are a rockstar marketer (obviously) and you have increased incoming leads in a major way. What now? How do you manage that growth, that success? Brian Critchfield of Airgain is on the show this week giving us some insight into managing phenomenal growth (like 12x growth). We talk about helping the sales team with new leads at different stages of the funnel. Managing the huge uptick in data to sift through. And, how to keep everyone on the team engaged and driving the common goal forward.

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