Integrated Marketing Strategies for B2B Manufacturers

Manufacturing Content Webinar on Tablet

Watch the Webinar: How to Manufacture Better Content

Most manufacturers are converting fewer than 1% of their site visitors into contacts—names and email address you have permission to market to. Watch the on-demand webinar today and discover how to convert more of your current traffic while laying the groundwork for future traffic growth.


ManuMark™ - The full-funnel diagnostic and marketing strategy framework for leading manufacturers

We help manufacturers understand and improve their digital marketing performance, identify their strategic opportunities, and carve a path toward accelerated traffic acquisition, enhanced lead conversion, and better pipeline predictability. The comprehensive ManuMark™ framework encompasses the following key areas:

  • Full-funnel Diagnostics & Analysis

    • Site visitor analysis
    • UX review
    • Conversion flow assessment
    • Tech stack analysis
  • Strategy Development

    • Traffic acquisition planning
    • Lead conversion mapping
    • Target account campaign planning
    • Buying journey mapping
    • Content planning
    • Inbound lead generation
    • Demand generation
  • Technology Consulting

    • Integration planning
    • Roadmap development
    • Site migrations
    • Manufacturing ecommerce
  • Goal-setting, Measurement & Reporting

    • Digital KPI development
    • Full-funnel goal-setting
    • Reporting & data visualization
Learn More About Working With Us

Start Building A Better Marketing Strategy

You already know that buyers have changed, the sales process has been blown up, and the new business pipelines that will drive modern sales organizations tomorrow will look dramatically different from the past. The real questions are, is your marketing strategy keeping up? Is it built for what’s next?

Manufacturing marketers are being challenged to do more. Appeal to more buyers. Convert more prospects. Manage more channels. Implement more technology. Manage more complex teams. Navigate a more intricate and rapidly changing marketing and sales landscape. More.

This is what we help manufacturing marketers navigate every single day.

Types of Engagements

Clients engage Kula Partners to help them win in one of three ways:

Certifications & Partnerships

A screenshot of an Emmerson Packaging landing page in HubSpot.

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

  • Steven Emmerson
  • CEO
  • Emmerson Packaging
Steven Emmerson, Emmerson Packaging CEO

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