Made for Manufacturers

We specialize in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.

The Ultimate ABM Pre-Launch Checklist for Manufacturers

An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

Marketing Strategy

Identify your strategic opportunities and accelerate your marketing performance.

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ABM for Manufacturers

Deliver hyper-targeted marketing to your best-fit accounts and extend reach and influence within your customer base.

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High-Performance Websites

Deliver a remarkable on-site user experience with an integrated website built to support the entire customer journey.

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Digital Sales Enablement

Connect with more prospects and close more business by merging a deep understanding of the modern B2B buyer with advanced sales technologies.

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A podcast for manufacturing marketers

See All Episodes

The Kula Ring is a podcast made for manufacturing marketers. Listen to conversations with North America’s top manufacturing marketing executives and gain actionable advice as the industry undergoes rapid digital transformation.

How to Keep Customers and Distributors Engaged Through Brand Loyalty

Featuring Greg Palese, Vice President of Marketing at Klein Tools

Bringing Real Life Marketing Moments to Industrial Automation

Featuring Monique Elliott, SVP of Global Marketing at Schneider Electric, Industrial Automation

Best Practices for Globally-Coordinated Manufacturing Marketing and Sales

Featuring Ashley Riley, the Director of Global Marketing Campaigns and Content at Nilfisk.

B2B Marketing When Your Customers are in a Rapidly Changing Industry

Featuring John Perry, Chief Marketing & Communications Officer at Power Digital within GE Power

How We Help Clients Win

We’re a marketing agency built for manufacturers. The leading manufacturers we work with understand that today’s B2B buying decisions are online buying decisions. We help them craft and execute integrated marketing strategies to build brands, grow pipeline and reach the entire B2B buying committee.

Build high-performance websites for B2B buyers

Transform your website into the center of your marketing and sales universe
Integrate with today’s leading CRM, ERP, PIM, and Marketing Automation platforms to enable more intelligent, contextual, and personalized marketing and sales messaging
Deliver a remarkable user experience that has been thoughtfully designed for your unique buyer personas

Set sights on your target accounts

Deploy advanced account-based, multichannel campaigns customized for every stage of the customer journey
Empower your marketing and sales teams with deeper account and contact insights to drive more personalized and targeted outreach strategies
Build brand awareness and strengthen your positioning with your top prospects
Bring lead gen capabilities and target account focus to your trade show presence and other “traditional” marketing executions

Grow your content advantage

Build interactive content assets that grow lead intelligence and deliver value to your B2B buyers
Publish meaningful IP that serves both search and sales to enhance your unique positioning
Develop dealer and distributor portals to deliver robust channel partner support and integrated lead management online

Build more business online

Deploy an advanced ecommerce platform for your prospects, current customers, dealers or distributors
Customize your ecommerce experience for distributor selling models, price restrictive environments, technical sales, dealer referrals, and more
Integrate with enterprise ERP and CRM applications to streamline your online buying experience
Build account-specific buying environments delivering SKUs, pricing, and site experiences customized for your key accounts

Unlock actionable insight from your data

Identify key opportunities for improvement with full-funnel diagnostics
Deliver the right site experience at the right time to grow conversions and lead flow with comprehensive site visitor analysis tuned to the complex B2B sales cycle
Align digital diagnostics and reporting with your business KPIs with manufacturing-specific Google Analytics modeling
Deliver real-time marketing performance and pipeline health insight to your team with custom management dashboards

Equip your sales team

Align your marketing and sales to target the right accounts, create and leverage the right content, and harness the power of closed-loop customer data
Develop salesperson-specific assets to drive better connect rates and book more sales meetings
Build your digital sales processes to confidently navigate today’s selling environment
Give your sales team the technology they need for better deal intelligence and smoother sales closes

Who We Work For

The marketers we work best with are the curious ones. They’re interested in creating a foundation for growth and ongoing improvement. They’re the people who want to remove the wedge that divides marketing and sales to deliver a more seamless buying journey. They’re building for today’s modern B2B buyer and a buying decision that is increasingly complex and online. They’re marketers who know that what gets measured gets improved, and they actively seek the insight that lies beneath the data and analytics. If this sounds like you, we invite you to learn more about who we work for and how clients engage us.

Learn How

We engaged Kula to design our new website. We wanted the website to look good and be a tool that could initiate the engagement process with potential new clients. We heard good things about Kula from people we knew who had used them in the past. Kula has lived up to their reputation, we are very happy with the look and functionality of our new site.