An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
The Kula Ring is a podcast made for manufacturing marketers. Listen to conversations with North America’s top manufacturing marketing executives and gain actionable advice as the industry undergoes rapid digital transformation.
We’re a marketing agency built for manufacturers. The leading manufacturers we work with understand that today’s B2B buying decisions are online buying decisions. We help them craft and execute integrated marketing strategies to build brands, grow pipeline and reach the entire B2B buying committee.
The marketers we work best with are the curious ones. They’re interested in creating a foundation for growth and ongoing improvement. They’re the people who want to remove the wedge that divides marketing and sales to deliver a more seamless buying journey. They’re building for today’s modern B2B buyer and a buying decision that is increasingly complex and online. They’re marketers who know that what gets measured gets improved, and they actively seek the insight that lies beneath the data and analytics. If this sounds like you, we invite you to learn more about who we work for and how clients engage us.
It may sound like a cliché, but they really are a part of our team—smart folks that you can partner with long-term, not just a one-off project agency. They get to know your products and industry, then make intelligent recommendations that check all of the boxes. Excited for the next project with these guys.
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