Conversion Optimized Inbound Marketing vs Inbound Marketing 101
If you’re reading this, chances are you’ve also read on other sites the standard promises of Inbound Marketing. Many people would have you believe that blogging + social media + a call to action = money. Everyone here at Kula Partners, and our clients, knows that generating significant return on your inbound marketing investment is not that simple. You do too.
Our approach—Conversion Optimized Inbound Marketing—goes beyond the standard inbound marketing playbook. The strategies we create leverage proven techniques for increasing conversions throughout the inbound marketing funnel and extracting more from every aspect of your inbound marketing investment.
These techniques are found at the intersections of Inbound Marketing, Web Design & Development, and Conversion Rate Optimization—the Acceleration Points of Conversion Optimized Inbound Marketing. Collectively, they are the key to generating extraordinary inbound marketing results.
If you’re ready to start moving beyond Inbound 101, click here to learn more about Conversion Optimized Inbound Marketing.
Our team of inbound marketers, writers, designers and developers have earned numerous industry awards and certifications. These are just a few of our specialties.
The Partner Tier program is designed to acknowledge those Agency Partners who have not only brought the inbound message to the most clients, but also those who executed inbound marketing services to the highest standards. As a HubSpot Platinum Partner we are amongst an elite group of inbound marketing agencies that have not only demonstrated exemplary knowledge of the HubSpot software suite but have also demonstrated a consistent track record for delivering outstanding client success and satisfaction.
In addition to our HubSpot accreditations, our team has been acknowledged as a Certified Google Partner due to our deep knowledge and successful on-going management of both Google Analytics and Adwords profiles.
Most recently we were recognized as a Certified Visual Website Optimizer Partner based on our proficiency in using Conversion Rate Optimization techniques to improve our clients inbound marketing results.
What Our Customers Are Saying
They don’t take the word partners lightly—they personify it. Here in the Silicon Valley— and at NeuroSky, we have high expectations. Our business is very demanding and we are extremely busy—so we rely on the right strategic partners to help us optimize and grow our business. Kula’s expertise in inbound marketing, creating sales ready websites, and aligning marketing and sales teams, has continued to provide a positive uptick in our business growth.
- Andrea Shukis
- Director, Global Marketing
Kula Partners have put WeVideo at the forefront of digital marketing. They are a trusted partner and have been instrumental in driving marketing automation using Hubspot and using user segmentation data, helped launch content marketing campaigns to drive user acquisition. In addition they have continuously help with conversion rate optimization using advanced analytics. Since we engaged Kula we have tripled our revenues.
- Eric Lagier
- VP Growth
We interviewed over 20 firms around North America searching for a partner that understood the whole acquisition to sale cycle, from scattering the corn to shooting the ducks. Both though e-commerce but also at our store level. Patience, thought, planning and execution is what you will get. These guys deliver.
- Rob Pyrz
Kula, in partnership with Hubspot, have completely changed the way we do business – formulating specific, successful inbound marketing strategies with compelling top of funnel offers. They’ve definitely brought more value to our website and are leading us into the future of marketing with their inbound methodologies.
- Dustin Ellsworth
- Digital Marketing Manager
The Language Line site redesign showcases Kula’s expertise with complex sites built upon the HubSpot COS platform. The site brings together a gorgeous responsive design along with fully integrated custom HubSpot forms that help power Language Line’s business.
WeVideo, a fast-growing online and mobile video editing startup turned to Kula to improve their website conversion and inbound marketing. Through a combination of organic search recommendations, conversion rate optimization, app store optimization and inbound marketing, we helped WeVideo triple revenue.
Bishop’s Cellar originally came to Kula for a website redesign and improvements to their overall ecommerce experience in 2011. Since then, we have continued to optimize the online store, the checkout process and integration with overall business processes and point of sale. Further, our team has integrated inbound marketing and custom HubSpot-powered campaigns such as the incredibly successful Wine Wednesday promotion to drive the sale of thousands of great bottles of wine.
Halifax International Airport Authority
The population that an airport serves doesn’t dramatically shift year-over-year. So, in that case, how do you increase traffic by over 400%? By creating a new flyhalifax.com that is truly useful to travellers, that’s how.
A North American leader in premium Omega-3 health supplements, we reimagined Ascenta’s online presence, evolving their site to an inbound ecommerce powerhouse. In its first year, the revised platform racked up serious traffic, engagement and sales gains on the way to a major acquisition.
Kula’s work with Aeris began in 2014, when we built the new aeris.net, integrating HubSpot and inbound marketing best practices. Since the responsive site went live, Kula has focused on driving targeted traffic and developing integrated demand generation programs for Aeris’ diverse personas. The Kula-developed SIM interactive cost calculator powered by HubSpot has helped to drive hundreds of qualified leads into Aeris’ new business funnel.
People Matter, Objects Don’t
It’s the core belief that has been with us from the beginning here at Kula Partners. That what’s truly important about our work, about the marketing we create, and the digital experiences we imagine, is that they connect people to each other.
People Matter, Objects Don’t also shows up every day in our culture. We try to live every day taking Oscar Wilde’s advice to “Be yourself, everyone else is already taken”.
Last but not least—People Matter, Objects Don’t is the yardstick. It’s how we measure everything and every decision. For us, to create an agency that matters is to create one where People Matter.