This example account-based marketing plan, co-authored by Terminus, follows the ABM efforts of the fictitious B2B manufacturing and distribution company BakePro Industrial Inc. Get the plan to gain insight into how an ABM strategy can help you conduct more effective, account-focused marketing and sales.
The Kula Ring is a podcast made for manufacturing marketers. Listen to conversations with North America’s top manufacturing marketing executives and gain actionable advice as the industry undergoes rapid digital transformation.
We’re a marketing agency built for manufacturers. The leading manufacturers we work with understand that today’s B2B buying decisions are online buying decisions. We help them craft and execute integrated marketing strategies to build brands, grow pipeline and reach the entire B2B buying committee.
The marketers we work best with are the curious ones. They’re interested in creating a foundation for growth and ongoing improvement. They’re the people who want to remove the wedge that divides marketing and sales to deliver a more seamless buying journey. They’re building for today’s modern B2B buyer and a buying decision that is increasingly complex and online. They’re marketers who know that what gets measured gets improved, and they actively seek the insight that lies beneath the data and analytics. If this sounds like you, we invite you to learn more about who we work for and how clients engage us.
Kula has certainly exceeded our expectations from minute one. They have a remarkable ability to quickly grasp the scope and requests of the client and turn those ideas into a comprehensive action plan. We were particularly impressed with Kula’s dedication to deadlines, and their aptitude in balancing technical strategies with creative, attractive content focused on customer experience. We look forward to partnering with them on future projects.
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