The Evolution of Marketing in Manufacturing: A Data-Driven Approach
![Cory Kniepp](https://kulapartners.b-cdn.net/wp-content/uploads/2024/07/Cory-Kniepp-300x300.jpeg?x66589)
Featuring Cory Kniepp, Director, Strategic Planning & Marketing Operations at Nidec Motor Corporation
July 2, 2024
This week, The Kula Ring is diving into transforming marketing operations with Cory Kniepp, Director of Strategic Planning and Marketing Operations at Nidec Motor Corporation. We look at how industrial manufacturers are leveraging data-driven insights and AI to revolutionize marketing strategies, bridging the gap between B2B and B2C marketing approaches. We explore the journey from traditional marketing services to advanced marketing operations and the pivotal role of technology and AI in those efforts.
![](https://kulapartners.b-cdn.net/wp-content/uploads/2024/07/nidec.png?x66589)
Putting Your In-House Engineering to Work in Your Marketing Efforts
![Sean O'Brien](https://kulapartners.b-cdn.net/wp-content/uploads/2024/05/Sean-HS-v3-300x300.png?x66589)
Featuring Sean O’Brien, Head of Marketing & Communication at Mott Corporation
May 28, 2024
This week The Kula Ring is all about Thought Leadership. We are sitting down with Sean O’Brien who has successfully integrated a thought leadership-backed marketing strategy at his highly specialized industrial manufacturing company. We discuss a myriad of ways to distribute this type of work and how to develop the key people within your firm to be excellent examples of thought leaders.
![Mott Corporation Logo](https://kulapartners.b-cdn.net/wp-content/uploads/2024/05/mott.logo_.tagline.blue1200x1200.jpg?x66589)
Harnessing Agility and Education to Market a New Brand
![Jillian Childs](https://kulapartners.b-cdn.net/wp-content/uploads/2024/05/Headshot-300x300.jpg?x66589)
Featuring Jillian Childs, VP of Marketing at Turntide Technologies
May 14, 2024
This week The Kula Ring is talking with Jillian Childs of Turntide Technologies. Jillian walks us through the intricacies of marketing a sustainability-driven startup. We discuss how much of the marketing effort comes down to education and its inherently circular nature. We also look at the similarities and differences between a startup of this nature and some of her previous work with luxury brands.
![Turntide Technologies Logo](https://kulapartners.b-cdn.net/wp-content/uploads/2024/05/Logo-Blue@2x.jpg?x66589)
The Deep Advantage of Value Selling
![Neelam Kumar](https://kulapartners.b-cdn.net/wp-content/uploads/2024/03/IMG_0501-300x200.jpg?x66589)
Featuring Neelam Kumar of Meridian Adhesives
March 12, 2024
Neelam Kumar joins The Kula Ring to discuss the strength in value selling. Neelam is an advocate and evangelist of value selling and brings a wealth of knowledge to this week’s episode of The Kula Ring. We discuss the need for relationship building, both internally, between departments and externally, with our customers. We also look at asking the right questions, and discovering how to dig into what provides value to the customer or prospect.
![](https://kulapartners.b-cdn.net/wp-content/uploads/2024/03/meridian-logo.jpg?x66589)
Cracking the Code: The Power of Proper ABM Strategy and Buyer Understanding
![Chris Moody](https://kulapartners.b-cdn.net/wp-content/uploads/2023/10/Chris-Moody-Headshot-300x300.jpeg?x66589)
Featuring Chris Moody, Head of GTM Thought Leadership at Demandbase.
October 31, 2023
This week on The Kula Ring, we are having a chat with Chris Moody from Demandbase. We talk about a lot of stuff! Chris is very knowledgeable in the ABM space and walks us through some of the tools that we can use to get more out of our ABM efforts. If this episode is something you are into and you want to hear more exactly like it, you can catch these three having another chat on Demandbase’s SunnySide Up podcast!
![Demandbase logo](https://kulapartners.b-cdn.net/wp-content/uploads/2023/10/demandbase-logo-vector-2022.png?x66589)
Tips for Piloting Account-Based Marketing for B2B Manufacturers
![Taylor Narewski](https://kulapartners.b-cdn.net/wp-content/uploads/2021/02/admin-ajax-46.jpg?x66589)
Featuring Taylor Narewski, Global Marketing and Communications Director, at ARCA
September 26, 2023
Like many B2B manufacturers, ARCA sells to a small number of very specific niche markets. Targeting a small list of banks and credit unions who could benefit from ARCA’s cash automation and recycling solutions, their marketing team crafted highly personalized one-to-one account-based marketing campaigns and successfully generated awareness and opportunities within key accounts. Learn how ARCA successfully piloted ABM on this week’s episode of The Kula Ring podcast.
![](https://kulapartners.b-cdn.net/wp-content/uploads/2023/09/ARCA-LOGO.jpeg?x66589)