Neelam Kumar joins The Kula Ring to discuss the strength in value selling. Neelam is an advocate and evangelist of value selling and brings a wealth of knowledge to this week’s episode of The Kula Ring. We discuss the need for relationship building, both internally, between departments and externally, with our customers. We also look at asking the right questions, and discovering how to dig into what provides value to the customer or prospect.

This week on The Kula Ring, we are having a chat with Chris Moody from Demandbase. We talk about a lot of stuff! Chris is very knowledgeable in the ABM space and walks us through some of the tools that we can use to get more out of our ABM efforts. If this episode is something you are into and you want to hear more exactly like it, you can catch these three having another chat on Demandbase’s SunnySide Up podcast!

Like many B2B manufacturers, ARCA sells to a small number of very specific niche markets. Targeting a small list of banks and credit unions who could benefit from ARCA’s cash automation and recycling solutions, their marketing team crafted highly personalized one-to-one account-based marketing campaigns and successfully generated awareness and opportunities within key accounts. Learn how ARCA successfully piloted ABM on this week’s episode of The Kula Ring podcast.

This week on the Summer Spotlight Series we are digging into data and exploring technology to undercover insights in your organization. We are featuring Ryan Knox, Co-founder of Bridge Digital explores the use of digital tools to create efficiency in all areas of an organization from IT, Marketing, Sales, and more. He discusses the benefits of extracting data vs. using specific tools to help organizations get results that helps them do their job better and the importance of creating excitement for internal change when implementing new technologies. Give this one a listen, it was great the first time and it is great this time!

This week in the Summer Spotlight Series, we are shining our light on Matt Canter and the wonderful conversation we had with him! We talked about objectives and key results methodology he used while at Greenfield Global. With Matt’s diverse background we get a well rounded look at the methods he describes. Utilizing automation and efficient systems with deep organizational alignment, Matt shares his successes. Whether you heard it then or it is new, you can learn something from this chat!

We got a chance to chat with Ashlei Urwiller from Norland International this week on the show. Which led to a few first on The Kula Ring! Ashlei and Norland are doing some interesting work in their marketing efforts that include broadening what their customers can do. We also talked about how Norland puts their own products to work for themselves, leading to a fantastic understanding of what their customers need in the field. This is a good one folks!