Carman Pirie Principal

Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge.

Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations.

At Kula Partners, Carman serves as lead marketing and sales counsel to the firm’s diverse range of North American manufacturing clients. His unique insights and distaste for the ordinary have earned him a Gold Award for Media Innovation from Marketing Magazine and Kula Partners—Canada’s first Platinum HubSpot agency—has been recognized as a top lead generator among HubSpot partners.

Carman and his partner Bessy live in Halifax, Nova Scotia. When not working, Carman is an avid gardener in addition to always being happy to serve as Kula’s barista.

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  • HubSpot Inbound Certification

Carman’s Latest Blog Posts

The API Approach

The API Approach

Improving Distributor/Dealer Accountability

Distributor network

Active Buyers: Marketing to the Yes

B2B Buying Committee

Finding Your Buyers

Buyer inspecting manufacturing facility

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