The Industrial Buyer Pulse is a quarterly research initiative that captures the evolving perspectives of industrial decision-makers across North America.
It views the market through a buyer-first lens, tracking momentum across four focus areas that help predict revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk.
Q4 2025
As industrial buying evolves, suppliers must understand not just who makes decisions, but how those decisions are made. Based on responses from 258 decision-makers, the Q4 2025 Industrial Buyer Pulse reveals emerging trends in capital budgets, digital research, and AI-driven evaluation, highlighting which reliability signals and strategies will influence buyer consideration in 2026.
Q3 2025
This inaugural release summarizes responses from 263 North American industrial buyers across the manufacturing landscape. Participants include operations leaders, engineering/technical buyers, and procurement professionals.
The Two-Website Problem
How Poor Integration and Accessibility Can Kill $50,000 Online Orders
Why Online Quoting Tools Fail
Clunky online quoting blocks buyers, costing manufacturers deals before sales engage.
The New Industrial Go-To-Market Playbook
Gain actionable strategies to align GTM with industrial buyer expectations.
The AI Search Content Playbook
Turn your technical content into AI‑legible insights buyers trust.
CONTACT KULA PARTNERS
I’m Jesse Mawhinney, Engagement Director at Kula Partners. If you need support in developing a comprehensive marketing strategy, contact me today. I’ll review your message, do some research about your organization, and reach out to book a call.