The Industrial Buyer Pulse is a quarterly research initiative that captures the evolving perspectives of industrial decision-makers across North America.
It views the market through a buyer-first lens, tracking momentum across four focus areas that help predict revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk.
Based on responses from 258 decision-makers, the Q4 2025 Industrial Buyer Pulse reveals emerging trends in capital budgets, digital research, and AI-driven evaluation, highlighting which reliability signals and strategies will influence buyer consideration in 2026.
Q4 2025
Executive Mandate Myth
Why make this your #1 priority messaging gets tuned out, and what actually accelerates industrial buying decisions.
Human-in-the-Loop UX
The reason total automation alienates your best industrial prospects and how to design buying journeys.
UX of ROI in Manufacturing
How transforming ROI from a marketing claim into a functional decision task can help secure industrial deals.
Q3 2025
This inaugural release summarizes responses from 263 North American industrial buyers across the manufacturing landscape. Participants include operations leaders, engineering/technical buyers, and procurement professionals.
The Two-Website Problem
How Poor Integration and Accessibility Can Kill $50,000 Online Orders.
Why Online Quoting Tools Fail
Clunky online quoting blocks buyers, costing manufacturers deals before sales engage.
The New Industrial Go-To-Market Playbook
Gain actionable strategies to align GTM with industrial buyer expectations.
The AI Search Content Playbook
Turn your technical content into AI‑legible insights buyers trust.