The Industrial Buyer Pulse is a quarterly research initiative that captures the evolving perspectives of industrial decision-makers across North America.
It views the market through a buyer-first lens, tracking momentum across four focus areas that help predict revenue and pipeline outcomes: Buying Confidence, Research & Supplier Selection, Digital Buying Enablement, and Supply Chain Health & Risk.
Q3 2025
This inaugural release summarizes responses from 263 North American industrial buyers across the manufacturing landscape. Participants include operations leaders, engineering/technical buyers, and procurement professionals.
The Two-Website Problem
How Poor Integration and Accessibility Can Kill $50,000 Online Orders
Taking the Pulse of Industrial Buyers
Featuring Carman Pirie and Jeff White, Co-Founders at Kula Partners
CONTACT KULA PARTNERS
I’m Jesse Mawhinney, Engagement Director at Kula Partners. If you need support in developing a comprehensive marketing strategy, contact me today. I’ll review your message, do some research about your organization, and reach out to book a call.