Websites that Manufacture Leads

Transform your website into the center of your marketing and sales universe.

Leading manufacturers’ websites need to accomplish a lot of goals. They need to be found by today’s B2B buyers, often optimized for search performance in very niche categories. They need to showcase brand, innovation, and expertise—leveraging the manufacturer’s content advantage to serve visitors who are in varying stages of the buying process. They need to integrate across an increasingly diverse marketing and sales technology stack, powering data-driven decision making, accelerating sales, and enabling marketing to scale. And perhaps most importantly, they need to convert. Because manufacturing a better sales pipeline starts with building a website that turns more of your site visitors into workable leads.

This is what we know how to build. Whether we’re starting fresh or optimizing your existing site, we create conversion-focused websites optimized to drive more traffic, convert more leads, and nurture more of your prospective buyers to sales-ready and beyond.

Crafted for today’s B2B buyers. All 6.8 of them.

Chances are, your sales team is already living the reality that research is proving out—buying cycles are getting longer and more people are involved in the buying process (averaging 6.8 this year versus 5.4 just a few years ago, according to CEB research). As both of these trends continue, the propensity for a prospect to choose to do nothing—versus buy anything—continues to go up. Making matters worse, nearly 60% of the B2B buying process is complete before salespeople are ever engaged, greatly reducing your sales team’s ability to shape deals and sell value.

This is the environment your website lives in every day. It is tasked with meeting multiple visitors who are all at varying stages in their buying process with differing levels of influence over the final buying decision. This is why we craft sites designed to deliver value and conversion opportunities to prospects at every funnel stage, diving deeper into your prospective buying groups to better understand the needs of influencers, key advocates, and executive sponsors.

That means that anyone who arrives on your website is going to find exactly what they’re looking for to help them to take the next step in your sales process–regardless of whether they’re a junior employee investigating potential solutions to a problem or the head of a buying committee drilling down in order to make a final decision after multiple discussions with your sales team.

A screenshot of the MetOcean website

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A Track Record of Performance.

Avg organic search growth over 12-months

391%

Avg lead growth over 12-months

243%

Built to be Beautiful. Beautifully Built.

We strip away the clutter to bring your brand online with beauty and confidence. Intuitive navigation, clarity of message, and a seamless user experience for every device, browser, and screen size—design trends that never go out of style. 

A sketch of the Lorneville homepage
Wireframes for the Lorneville homepage
A screenshot of the Lorneville homepage

B2B Ecommerce.

MetOcean phone ecomm b2b

Consumer habits have changed in recent years, and B2B buyers’ expectations have changed along with them. Online commerce has become the preferred choice for an entire generation of consumers–a generation now in control of more and more B2B purchase decisions. As a result, manufacturers who want to incorporate ecommerce into their B2B sales processes need to meet the ease-of-use expectations set by consumer-focused ecommerce giants like Amazon.

But simply adding an online store to your website isn’t enough. As a B2B manufacturer, you have existing processes and relationships that must be considered. You need to connect customers with your existing dealers and distributors. You need an ecommerce system that can be integrated with your ERP and CRM software. And you need a marketing partner who can work with you to build a website that doesn’t just allow you to also sell online, but empowers your sales team to do more.

Kula Partners has the ecommerce expertise that your organization needs to succeed. Our web design strategy is based on the most up-to-date user experience design trends and accessibility standards, and we have extensive experience working with the web’s most popular ecommerce platforms like Shopify, WooCommerce, and Magento, to name a few. But we don’t just blindly follow “best practices” to the letter–we’ll work closely with you to ensure that the site we’re building will provide a friction-free buying experience for your customers.

To be truly effective, an online store can’t just stand on its own. Your sales platform needs to be integrated with a large number of website plugins and marketing and sales software so that you have the data to make good decisions; this makes your website central to your entire marketing strategy.

The heartbeat of a modern, integrated marketing and sales organization.

Today’s high-performance manufacturing websites are at the center of an ever-expanding, integrated marketing and sales tech stack. From extensive CRM and ERP integrations to sales enablement tools, marketing automation platforms, and more, our digital transformations get marketing and sales on the same page, leveraging the same data, and delivering greater lead intelligence and marketing insight at every funnel stage.

If you’re like most manufacturers, your company is probably managing a sprawling mix of technology designed to track revenue, monitor sales processes, track customer data, and any number of other marketing functions. By integrating your website with your marketing and sales tech stack, you can create a central hub that makes data collection more efficient and makes it easier to put that data to good use.

Your website should be the center of your company’s marketing and sales universe. The digital transformation of marketing and sales depends on having a website that has a useful role to play at every stage of the customer acquisition process. That means making use of all the tools and technology you already have in place, and often adding more.

Kula Partners has the technical know-how to evaluate your current website, marketing platforms, and other integrations. We’ll diagnose missed opportunities and make recommendations for improving integrations across the diversity of the marketing tech stack. Analytics, CRM tools, content management systems, and more will all be working together to drive marketing intelligence to your sales teams. We’ll also lay the digital infrastructure that will enable you to more effectively target specific accounts and market your business directly to the people who are most involved in the buying process.

Proven Performance.

Over the last several years, Kula Partners has designed, developed, and deployed over 200 conversion-focused web platforms using proven core technology. Our data-focused philosophy and iterative approach to web design mean that we are constantly working to improve the websites we build–to make sites more usable for our clients’ customers, to convert visitors and collect leads at a higher rate, and increase the number of sales finalized through the site. Our clients are happy with the results.

A screenshot of an Emmerson Packaging landing page in HubSpot.

On the ball and responsive, with personality! Kula has been wonderful to work with. Their entire team is on the ball and focused on customer success. Not only have they taught us about inbound marketing, they have inspired us to grow and explore. Kula has been responsive to our questions and have worked with other parties on our behalf to provide unique solutions to our specialized issues. Would not hesitate to refer Kula Partners to a friend or colleague.

  • Steven Emmerson
  • CEO
  • Emmerson Packaging
Steven Emmerson, Emmerson Packaging CEO

We are a Certified Google partner as well as a HubSpot Platinum Partner with a track record of developing successful marketing strategies for manufacturers throughout the US and Canada. If you’re a B2B manufacturer and you want to connect with your prospects, develop new leads, and shorten your sales cycles, contact us today.

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Whether you’re redesigning your website from scratch or want to optimize your current website’s performance, our newly updated Website Redesign Guide features the top conversion-focused priorities today’s manufacturers need to know as they reimagine their brand online.

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