Carman Pirie

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Gain Insights on B2B Marketing & Sales

Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Carman is also co-host of The Kula Ring manufacturing marketer podcast.

Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to client- and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations.

At Kula Partners, Carman serves as lead marketing and sales counsel to the firm’s diverse range of North American manufacturing clients. His unique insights and distaste for the ordinary have earned him a Gold Award for Media Innovation from Marketing Magazine, and Kula Partners has been recognized as a top lead generator among HubSpot partners.

Carman lives in Halifax, Nova Scotia, with his partner, Bessy. In addition to happily serving as Kula’s barista, Carman is an avid gardener and enjoys traveling.

Book Carman to speak at your next event.

Carman Pirie is completely in touch with the reality of modern marketing. He is an expert in the world of online communicating and yet is able to break it down into layman’s terms while still putting high value on the face-to-face side of doing business, reminding today’s business owners that success is not all about online communications. He is an excellent speaker – concise, fresh and offering humorous analogies to ensure his audience understands his message.

  • Susan Eldridge
  • Co-Owner
  • Business Women Connect (BWC)
Photo of Susan
Photo of Carman


  • Positioning and Differentiation Learn how B2B marketers can avoid the commodity trap by positioning their brands effectively to achieve true differentiation from competitors.
  • The Changing Landscape of B2B Buying B2B buying behavior has changed, which means marketers must keep pace and learn to cater to buyers’ evolving demands.
  • B2B vs B2C What can B2B marketers stand to learn from B2C practices? Learn how to make B2B marketing more human.
  • Account Based Marketing Approaches for the Complex B2B Sale Standard ABM playbooks won’t work for complex B2B sales. Learn the top considerations for determining your approach to making marketing more account-focused.
  • The Mistakes Marketers Make Discover the mistakes marketers make—from the misuse of buyer personas to chasing the latest shiny objects like chatbots and video—and learn how to avoid them.

As seen at

Podcast Appearances


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