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21 Tips for Creating a High-Performing International Manufacturing Website

International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.

tips for international manufacturing websites

Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast

Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.

Kula-Ring-banner

The API Approach

How deep digital integration changes the game for manufacturers, distributors, and the marketers who love them.

The API Approach

Improving Distributor/Dealer Accountability

Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network.

Distributor network

12 Must-Attend Sessions at B2B Online 2018

Check out the top 12 sessions we’re excited to attend at B2B Online 2018: The Digital Marketing Conference for Manufacturers & Distributors.

B2B-Online-2018-Top-12-Sessions

Active Buyers: Marketing to the Yes

Focus your marketing by targeting it to those members of the B2B buying committee who are Active Buyers and have a role in saying Yes.

B2B Buying Committee

Finding Your Buyers

Who are we creating for?

It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.

Buyer inspecting manufacturing facility

Improve Your Sales Team’s Connect Rate with New Leads

Whether you’re nurturing your marketing qualified leads (MQLs) to a lead score trigger before engaging business development, or eagerly vetting everyone in almost real time, there will come a time when the marketing-to-sales transition happens.

MQL at her desk

Back to Basics: Getting your Digital Marketing Fundamentals Right

I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.

In marketing as in basketball,. stick to the fundamentals.

HubSpot COS Website Templates: Why Lean & Mean Beats Big & Bloated

Actionable Marketing Advice for Manufacturers

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