You’ve just completed your website redesign (using the best practices outlined in our Website Redesign Guide, of course), and you’re ready for the results to start rolling in. Since the redesign was not only a big undertaking but a healthy investment, you assume you’ll start to see conversion rates rise and revenue growth very soon. […]
Web designers often talk about user experience as a key component of their work. In this context, user experience describes what someone actively using the site thinks about the experience of using the site, and how good or bad that may be. But what about the other side of user experience? What knowledge, history, or […]
Setting aggressive website traffic growth goals may sound like a great idea, but increasing site traffic has very little business impact unless you are converting visitors into leads and customers. This is why revenue oriented marketers are more concerned about optimizing their website’s conversion rate then they are about growing overall site traffic. What’s a […]