For newly developed or redeveloped manufacturing brands, digital considerations should be baked into visual design elements. However, legacy manufacturing brands may encounter issues that prevent them from being seamlessly integrated with the current standards of digital platforms. For legacy manufacturing brands where visual elements originated in print, marketers and related stakeholders need to become aware […]
I’ll start with a question: do you know if your website can easily be accessed and used by someone with a disability? Many marketers don’t know that guidelines exist for developing an accessible website, let alone that if their website is not designed and maintained to be accessible by people with disabilities, that they’re actually […]
Manufacturers face a number of unique challenges when it comes to their websites. There are factors that typically make manufacturing websites different, such as B2B ecommerce, or dealer and distributor models. Manufacturing websites, perhaps more than sites in any other industry, serve as a critical piece of your buyer’s journey. No one is a better authority […]
Designing a website for multiple personas can feel like a daunting task. After all, every persona is different, with different demographics, psychographics, goals, challenges, and identifiers. Your goal is to make the site feel custom designed for each individual who visits—as if the site was made specifically for them. When something feels like it’s been […]
Like building a house without a blueprint, redesigning your website without a solid inbound plan can leave you dealing with poor construction, a lack of functionality, and a wasted budget. Answering these critical five questions before you redesign your website is an excellent start, and developing a more comprehensive inbound strategy at the outset of your redesign project can […]
You’ve just completed your website redesign (using the best practices outlined in our Website Redesign Guide, of course), and you’re ready for the results to start rolling in. Since the redesign was not only a big undertaking but a healthy investment, you assume you’ll start to see conversion rates rise and revenue growth very soon. […]
When businesses launch a redesigned website, they’re generally trying to improve their online presence. However, there are many web designers and developers who are talented at designing and building websites but are prone to overlooking SEO. As a result, it’s unfortunately common for business websites to suffer from a huge drop in organic search ranking […]
Art and design. Two words that have been linked together by the fabric of the universe since the beginning of time. In reality, art and design are like oil and water. I believe that the terms need to be prised apart, especially in a professional capacity. Many think that choosing an artistic expression of self […]
As a HubSpot Certified Agency Partner we frequently write guest blog posts that are published on the HubSpot blog. This post originally appeared on The HubSpot Insiders blog, a section of the Inbound Hub. — Do you ever wish it was the 1960’s and you were a Creative Director in a booming Madison Avenue agency? Every now and again the creative spirit […]
