Blog

Herd

Mark Earls’ wonderful book Herd illustrates a lot of very important points that marketers should know… overall, it teaches us about how we – as super-social apes / humans – act in herds. It explains in wonderful detail how this happens, and it really is a must read.

With that in mind, I direct you to this article from the Financial Post: Step aside kids! Grandpa wants his Wii. In explaining the popularity of Nintendo’s Wii amongst the older demographic, the article says:

“This is something that they can do with their children and their grandchildren,” says Brian McMillan, owner of a Home Instead Senior Care nursing home franchise in Winnipeg.

“They are thinking, ‘if I pick this up for Christmas, it’s something that we can do as we gather together.’ ”

Previously posted on carmanpirie.com

Other Posts

Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast

Kula-Ring-banner

Improving Distributor/Dealer Accountability

Distributor network

Account Based Marketing (ABM): A Primer

abm-primer

4 Ways to Make Business Development Strategies More Human

Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

Close