Mark Earls’ wonderful book Herd illustrates a lot of very important points that marketers should know… overall, it teaches us about how we – as super-social apes / humans – act in herds. It explains in wonderful detail how this happens, and it really is a must read.

With that in mind, I direct you to this article from the Financial Post: Step aside kids! Grandpa wants his Wii. In explaining the popularity of Nintendo’s Wii amongst the older demographic, the article says:

“This is something that they can do with their children and their grandchildren,” says Brian McMillan, owner of a Home Instead Senior Care nursing home franchise in Winnipeg.

“They are thinking, ‘if I pick this up for Christmas, it’s something that we can do as we gather together.’ ”

Previously posted on

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