Account-Based Marketing

Kula Partners Becomes Terminus’ First Manufacturing-Focused Marketing Agency Partner

Kula Partners has become the first manufacturing-focused agency to partner with Terminus, the world’s leading account-based marketing (ABM) platform.

Fatal Flaws of the Funnel: Why B2B Manufacturers Must Take a People-Centered Approach to Sales & Marketing

For modern B2B sellers, the traditional funnel model is flawed. Learn how to forget the funnel and take a people-centered approach to sales & marketing.

A funnel is thrown into a trash bin
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