Business Strategy

Buyer personas: The inbound marketer’s best friend or fading fad?

Where do you stand on buyer personas? Here, we provide our take on whether or not they remain a valuable tools in the inbound marketer’s toolbox.

Variety of unknown people standing in a line

Using exit surveys to inform website decisions

Learn how exit surveys provide important insight into why visitors leave so you can make changes that improve their experiences and increase conversion.

Close up of someone filling out digital survey

Research reveals 4 common habits of successful inbound marketers

Have you ever wondered what the best inbound marketers all have in common? We’ve got the answer for you right here.

Close up of design work area

The 7 most surprising findings from the State of Inbound 2015

Inbound Marketing for Export Focused Companies

If you are from Nova Scotia you are probably familiar with the Now or Never Report (also now as the Ivany Report) produced by the oneNS Coalition. The report makes it very clear: if Nova Scotia businesses are to be truly successful at growing our economy, they need to focus on exporting.

On Thursday March 5th, we were thrilled to be joined by more than 50 of our region’s brightest sales and marketing professionals for an open discussion about how we can use inbound marketing to increase our province’s national and international exports.

As our guest panel speakers highlighted, with inbound marketing it’s possible to market and sell well beyond our borders without requiring a physical presence outside of the region.

17 Stats you should know about visual content marketing in 2015

Leveraging visual content is resulting in increased engagement and conversion rates. Learn more about the importance of visual content marketing here.

Inbound Marketing for SaaS

Should I focus on increasing my conversion rate or growing website traffic?

4 Things You Can Steal From Your Competitor’s Blogging Strategy

Pablo Picasso once said, “Good artists copy; great artists steal”. Beyond artists, this philosophy has not only proven to be a valuable lesson for artists, but also some of the world’s most successful companies.

Steve Jobs openly embraced Picasso’s philosophy. As Jobs explained, “It comes down to trying to expose yourself to the best things that humans have done, and then trying to bring those things in to what you are doing.”

When it comes to blogging, this philosophy proves true once again. You can learn an awful lot by simply keeping a close eye on your competitors. For the purpose of this discussion, think of competitors not only as those who sell a similar product or service, but also as those who are creating similar blog content.

In the grand scheme of things, we are all competitors to some extent, competing to convert readers into leads, and ultimately into paying customers. From the topics and keywords your competitors are blogging about to the headlines that drive the most shares on social media, these are the things you can steal from your competitors blog:

What is Agile Marketing? 5 Educational & Inspirational Videos


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