Content Marketing

Buyer personas: The inbound marketer’s best friend or fading fad?

Where do you stand on buyer personas? Here, we provide our take on whether or not they remain a valuable tools in the inbound marketer’s toolbox.

Variety of unknown people standing in a line

5 Reasons why interactive content should be part of your inbound marketing strategy

Don’t get lost in the crowd! Learn how to increase your conversion rates with compelling interactive content that helps you stand out from the pack.

Over the shoulder view of person using laptop

Tales from the trenches: A customer review of

12 Lessons you’ll learn from the HubSpot inbound certification

Wondering if HubSpot’s inbound certification is right for you? Here are 12 of the best lessons you’ll learn on the journey to becoming HubSpot certified!

17 Stats you should know about visual content marketing in 2015

Leveraging visual content is resulting in increased engagement and conversion rates. Learn more about the importance of visual content marketing here.

Job Posting: Inbound Copywriter

Halifax HubSpot User Group Recap

53 Resources to help you become a better inbound marketer

4 Things You Can Steal From Your Competitor’s Blogging Strategy

Pablo Picasso once said, “Good artists copy; great artists steal”. Beyond artists, this philosophy has not only proven to be a valuable lesson for artists, but also some of the world’s most successful companies.

Steve Jobs openly embraced Picasso’s philosophy. As Jobs explained, “It comes down to trying to expose yourself to the best things that humans have done, and then trying to bring those things in to what you are doing.”

When it comes to blogging, this philosophy proves true once again. You can learn an awful lot by simply keeping a close eye on your competitors. For the purpose of this discussion, think of competitors not only as those who sell a similar product or service, but also as those who are creating similar blog content.

In the grand scheme of things, we are all competitors to some extent, competing to convert readers into leads, and ultimately into paying customers. From the topics and keywords your competitors are blogging about to the headlines that drive the most shares on social media, these are the things you can steal from your competitors blog:

What is Agile Marketing? 5 Educational & Inspirational Videos


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