Content Marketing

4 Amazing stats about the effectiveness of B2B blogging

Looking for stats to back up the hype of B2B blogging? We’ve got four here that you won’t believe!

Close up of woman typing on laptop

4 Tactics to Improve Your B2B Lead Generation Strategy

Want to generate high quality leads, convert them quickly, and generate more revenue? You need tactics discussed in this post.

6 Simple Growth-Hacking Tips & Tricks to Build Your Twitter Following

Unless you are a red carpet celebrity or a mega brand, creating a Twitter profile is certainly not a case of “build it and they will come”. Organically attracting a large following on social media tends to be a bit of a slow burn.

There has been a lot of talk lately within the startup marketing community about “Growth Hacking”. As Twitter Product Manager Paul Rosania describes it, the job of a growth hacker is to try “a lot of ideas, ruthlessly optimizing successes and quickly discarding dead ends.” There is no one thing they do to achieve growth.

The “growth hacker” mindset is very applicable to inbound marketing. There are a number of growth-hacking tactics that can help to supplement the organic growth of your Twitter following with periods of accelerated, yet targeted growth.

The tips and tricks outlined in this post will not only help you accelerate the growth of your Twitter following, but help you identify the Twitter users that matter the most for your business.

One Week CASL Countdown – Is Your Marketing Strategy About to Violate Federal Law?

In less than seven days from the publishing of this post, Canadian Anti-Spam Legislation (CASL) comes into effect.
Have you updated your landings pages, email templates and marketing strategies to comply with this new legislation?

If you haven’t you may soon be violating Canadian privacy law.

Here is what you need to do in the next few days in order to comply with CASL.

Plain & Simple Must Know Facts About CASL

The Canadian Anti-Spam Legislation (CASL) will be enforced starting on July 1, 2014. This aggressive new legislation now strictly limits how business can communicate through electronic messages.

CASL’s anti-spam provisions affect anyone who sends Commercial Electronic Messages (CEM) to, from, or within Canada. If you do any form of email marketing with businesses located in Canada, or you have people on your mailing list who live in Canada, you are subject to these new laws even if your business is based outside of Canada.

There are three federal agencies responsible for enforcement of the CASL laws.

The fines for violating the new laws are staggering – Individuals can be fined up to $1,000,000 and businesses could be set back $10,000,000.

To avoid massive financial risk you need to act quickly.

Here’s what you need to know:

10 Reasons you need to start creating an inbound marketing plan now!

Quick Tip: Save Time with HubSpot’s Social Publishing Bookmarklet

8 Inbound Marketing Trends To Watch for in 2014

2014 – The Year of Contextual Marketing

What Does Gmail’s New Auto Image Loading Mean for Inbound Marketers?


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