Designing Manufacturing Websites for Everyone & Avoiding Accessibility Lawsuits
Do you know if your manufacturing website can be easily accessed by someone with a disability? Learn how to better serve your customers and avoid accessibility lawsuits.
The API Approach
How deep digital integration changes the game for manufacturers, distributors, and the marketers who love them.
Improving Distributor/Dealer Accountability
Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network.
Active Buyers: Marketing to the Yes
Focus your marketing by targeting it to those members of the B2B buying committee who are Active Buyers and have a role in saying Yes.
Finding Your Buyers
Who are we creating for?
It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns.
Improve Your Sales Team’s Connect Rate with New Leads
Whether you’re nurturing your marketing qualified leads (MQLs) to a lead score trigger before engaging business development, or eagerly vetting everyone in almost real time, there will come a time when the marketing-to-sales transition happens.
Back to Basics: Getting your Digital Marketing Fundamentals Right
I talk with manufacturing marketers every week, each of them representing large, multinational, sophisticated manufacturing organizations. It is remarkable how many of these companies are missing the very basics of digital marketing—resulting in lower traffic and missed opportunities, yes, and what’s worse—wasted cash and misdirected effort.
Manufacturing Better Content
In our work with manufacturing marketers, we have found that many struggle with content—what to produce, how much, and how often.
