Blog

Pulling people together and giving them something to do

Hardly a day goes by lately where I’m not quoting Mark Earls… author of Herd and, apparently, overall bright guy, etc. I seem to recall Hugh referring to Mark as a “marketing geek’s geek”… which sounds about right.

“All mass behaviour is the result of interacting individuals within a specific context.”

Brilliant stuff, I say.

Basically, we do what we do as humans largely because of what other humans do. Now… this flies in the face of a lot of marketers / business folk who operate under the ‘illusion of linearity’… or, as the always insightful Johnnie Moore might say, the “Rational Man” or “Homo Economicus” way of viewing ourselves.

As we move beyond this linear view of the world towards embracing what Mark et al are suggesting, I continue to find this quite helpful:

Pull_together_2
Source: Henry Jenkins

And, if you’re not convinced, I offer a couple of examples. Click here. And view this:

Previously posted on carmanpirie.com

Other Posts

Improving Distributor/Dealer Accountability

Distributor network

Account Based Marketing (ABM): A Primer

abm-primer

4 Ways to Make Business Development Strategies More Human

Good design considers the experience of the user

Coming up with ideas for web design on paper
Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

Close