Learn what actually releases an industrial budget and how to arm buyers with evidence that holds up in the room without you.
Why AI agents are shortlisting industrial suppliers before a human buyer ever gets involved, and how manufacturers can structure their data to make the cut.
Why cautious marketing fails during supply chain disruptions, and how proving operational readiness captures the buyer leaning forward. When uncertainty rises, industrial buyers retreat. They freeze capital, delay purchases, and wait for the headlines to clear. At least, that’s the assumption driving most industrial marketing. The Q1 2026 Industrial Buyer Pulse, collected in March 2026 […]
In the Q1 2026 Industrial Buyer Pulse, 59% of respondents said geopolitical conflict or instability has significantly affected their evaluation of industrial suppliers in the past 90 days. Another 29% reported some impact. Only 12% said the effect was negligible. When buyers were asked how continued conflict would most likely change their behaviour, the top […]
Industrial buying doesn’t usually stall because buyers can’t be persuaded. It stalls because buyers can’t prove. In the Q4 Industrial Buyer Pulse, the single most powerful accelerator for getting a planned investment approved was a proven payback or ROI case, chosen by 34% of respondents, ahead of delivery guarantees at 29%. That is a blunt […]
One of the most persistent misconceptions in digital transformation work is the belief that progress equals removing humans from the buying journey. The Q4 Industrial Buyer Pulse data tells a much more nuanced, and far more useful story. Industrial buyers are absolutely doing more on their own. On average, they now complete two complex buying […]
Why make this your #1 priority messaging gets tuned out—and what actually accelerates buying decisions instead. Every industrial CEO is told the same thing, often just with different logos on the slide. Safety should be the top priority. Cybersecurity should be the top priority. Sustainability should be the top priority. Quality. Talent. Digital transformation. Supply […]
A growing number of industrial buyers are willing to place orders worth $50,000 or more entirely online — but only with suppliers whose digital experiences match the quality of their products. In Kula Partners’ latest Industrial Buyer Pulse survey, we asked 263 industrial buyers across North America about how they research and engage with suppliers. […]
In our Q3 2025 Industrial Buyer Pulse survey of 263 North American industrial buyers, one finding stood out: 77% said they had obtained a price or lead-time quote directly through a supplier’s digital tool, without ever talking to sales. That’s not a glimpse of the future. That’s happening right now. If your website doesn’t make […]