Marketing lessons from Oracle

A colleague of mine received the following voice mail further to the Oracle Open World Conference taking place this year in San Francisco on September 21-25:

Download oracle_VM.mp3

There are quite a few rather obvious customer service and marketing lessons here, and a few that must be not-so-obvious to some (e.g. Oracle).

Couple of thoughts:

  • Most every marketing effort leaves behind a digital trail, a souvenir, that can be stored and transmitted (shared) with ease.
  • Anybody and everybody you market to is a potential publisher of information into a global medium.
  • This can work for you, or against you, your choice.

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