A colleague of mine received the following voice mail further to the Oracle Open World Conference taking place this year in San Francisco on September 21-25:
There are quite a few rather obvious customer service and marketing lessons here, and a few that must be not-so-obvious to some (e.g. Oracle).
Couple of thoughts:
- Most every marketing effort leaves behind a digital trail, a souvenir, that can be stored and transmitted (shared) with ease.
- Anybody and everybody you market to is a potential publisher of information into a global medium.
- This can work for you, or against you, your choice.
Previously posted on carmanpirie.com
