Monday morning quarterbacking

It’s Monday following the Super Bowl and ad guys everywhere (and yes, they’re mostly guys) are waxing poetic about Super Bowl ads. But the real marketing lesson isn’t found in the ads – it’s found in the thing itself. The Super Bowl is perhaps the NFL’s best social object. Rather than being one of the 32 companies paying a combined $206M to be associated with this social object, I’d say you’re better off trying to create one of your own.

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