Library

  • Manufacturing Better Content

    Read Time : 5 mins

    Marketers who focus on quality over quantity outperform their competition every time. Get the latest in our Strategic Insights for Manufacturing Marketers series and discover how top manufacturing marketers are capturing and converting more qualified leads.

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  • Sample ABM Plan: Get Started with Account Based Marketing

    Read Time : 5 mins

    This fictitious sample Account Based Marketing plan will give you insight into how the strategy could grow conversion and sales for your organization.

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  • The Executive’s Guide to Inbound Marketing

    Read Time : 45 mins

    When we created the previous versions of The Executive’s Guide to Inbound Marketing, we were focused on helping executives learn the key concepts of inbound marketing methodology. But as of 2017, with three out of four marketers indicating that inbound marketing is now their number one priority, it’s safe to assume that you already know the basics.

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  • The Inbound Marketer’s Quick Start Guide to CRO

    Read Time : 10 mins

    This guide is designed to help savvy inbound marketers learn the basics of conversion rate optimization and adopt a structured testing regime for their organization. When you download this guide you will learn about the various types of tests you can employ, software tools for CRO, key optimization metrics, common mistakes to avoid, and more.

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  • Kill the PDF!

    Read Time : 11 mins

    Make your content assets more mobile-friendly and dramatically enhance the user experience by moving to interactive and responsive web-based offers. Get this free guide today to learn how interactive whitepapers and eBooks can more effectively engage leads, include rich media, and be kept accurate and up-to-date.

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  • Writing Website Content that Converts: The Inbound Marketer’s Handbook

    Read Time : 17 mins

    Inbound marketers need to know how to write copy that effectively attracts and converts traffic, but that can be a challenge if you’re not a writer, your team is resource constrained or just too busy. We’ve created this guide to share a few rules that make creating conversion focussed content much easier. Inside, you’ll find detailed and actionable information about writing copy that encourages people to give up their contact information.

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  • The Epic Guide to Creating an Inbound Marketing Strategy

    Read Time : 90 mins

    This comprehensive 15,000+ word guide will help you create a winning inbound marketing strategy. Broken down into twelve chapters, this guide features actionable tips, advice and insight from more than twenty industry leading experts. To help you follow along with this guide we have also created a free inbound marketing strategy checklist which you can download for future reference.

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  • How to Create a Comprehensive Inbound Marketing Plan

    Read Time : 12 mins

    The first step to achieving your inbound marketing objectives—like driving more qualified visits, gaining more leads, and closing more customers—is developing a rock-solid plan. By putting a proper inbound marketing plan in place for your organization, you’ll be better able to prioritize each aspect of your strategy and put more focus on the tactics that produce the best results.

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  • 7 Amazingly Effective Lead Nurturing Tactics

    Read Time : 10 mins

    Research shows that marketers who nurture leads during the sales process see an average 20% increase in sales vs. marketers who don’t. Despite the obvious benefits of active lead nurturing, a majority of marketers don’t nurture their sales leads. Download a free copy of this whitepaper now and learn about seven amazingly effective lead nurturing tactics you can implement for your organization today.

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  • Inbound Marketing Buyer Persona Development Template

    Read Time : 15 mins

    Buyer personas are a crucial component for developing an effective inbound marketing strategy. This free Buyer Persona Development Template will help you create well-researched buyer personas so your sales and marketing department will have the information they need to reach and engage your ideal customers with content that speaks directly to them.

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  • In-Depth Guide to Implementing An SEO Audit, With Template

    Read Time : 18 mins

    You know how important organic traffic can be, but do you know how to evaluate your site’s SEO and ensure your site is build to attract and convert visitors from this channel? In the In-Depth Guide to Implementing An SEO Audit you’ll learn how to identify the right keywords, find gaps in your site copy, and more, plus tips to work through the accompanying template.

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  • The B2B Marketer’s Guide to Qualifying Inbound Leads

    Read Time : 8 mins

    For many B2B marketers who support sales organizations, dealing with inbound leads is a new ballgame. This guide offers B2B marketers a detailed walk-through of everything you need to do to research, qualify, and engage prospective leads and how to proceed once the connection is made.

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