Website Redesign Guide for Manufacturers
Read Time : 55 mins
This comprehensive 10,000+ word guide outlines a proven-process for developing conversion-optimized inbound marketing websites. Whether you want to improve your website’s mobile user experience, update your branding and positioning, or optimize your site for lead generation, this guide will help you put the proper plan in place to execute a successful redesign project.
Manufacturing Better Content
Read Time : 5 mins
Marketers who focus on quality over quantity outperform their competition every time. Get the latest in our Strategic Insights for Manufacturing Marketers series and discover how top manufacturing marketers are capturing and converting more qualified leads.
Sample ABM Plan: Get Started with Account Based Marketing
Read Time : 5 mins
This fictitious sample Account Based Marketing plan will give you insight into how the strategy could grow conversion and sales for your organization.
The Executive’s Guide to Inbound Marketing
Read Time : 45 mins
When we created the previous versions of The Executive’s Guide to Inbound Marketing, we were focused on helping executives learn the key concepts of inbound marketing methodology. But as of 2017, with three out of four marketers indicating that inbound marketing is now their number one priority, it’s safe to assume that you already know the basics.
The Inbound Marketer’s Quick Start Guide to CRO
Read Time : 10 mins
This guide is designed to help savvy inbound marketers learn the basics of conversion rate optimization and adopt a structured testing regime for their organization. When you download this guide you will learn about the various types of tests you can employ, software tools for CRO, key optimization metrics, common mistakes to avoid, and more.
Kill the PDF!
Read Time : 11 mins
Make your content assets more mobile-friendly and dramatically enhance the user experience by moving to interactive and responsive web-based offers. Get this free guide today to learn how interactive whitepapers and eBooks can more effectively engage leads, include rich media, and be kept accurate and up-to-date.
Writing Website Content that Converts: The Inbound Marketer’s Handbook
Read Time : 17 mins
Inbound marketers need to know how to write copy that effectively attracts and converts traffic, but that can be a challenge if you’re not a writer, your team is resource constrained or just too busy. We’ve created this guide to share a few rules that make creating conversion focussed content much easier. Inside, you’ll find detailed and actionable information about writing copy that encourages people to give up their contact information.
The Epic Guide to Creating an Inbound Marketing Strategy
Read Time : 90 mins
This comprehensive 15,000+ word guide will help you create a winning inbound marketing strategy. Broken down into twelve chapters, this guide features actionable tips, advice and insight from more than twenty industry leading experts. To help you follow along with this guide we have also created a free inbound marketing strategy checklist which you can download for future reference.
How to Create a Comprehensive Inbound Marketing Plan
Read Time : 12 mins
The first step to achieving your inbound marketing objectives—like driving more qualified visits, gaining more leads, and closing more customers—is developing a rock-solid plan. By putting a proper inbound marketing plan in place for your organization, you’ll be better able to prioritize each aspect of your strategy and put more focus on the tactics that produce the best results.
7 Amazingly Effective Lead Nurturing Tactics
Read Time : 10 mins
Research shows that marketers who nurture leads during the sales process see an average 20% increase in sales vs. marketers who don’t. Despite the obvious benefits of active lead nurturing, a majority of marketers don’t nurture their sales leads. Download a free copy of this whitepaper now and learn about seven amazingly effective lead nurturing tactics you can implement for your organization today.
Inbound Marketing Buyer Persona Development Template
Read Time : 15 mins
Buyer personas are a crucial component for developing an effective inbound marketing strategy. This free Buyer Persona Development Template will help you create well-researched buyer personas so your sales and marketing department will have the information they need to reach and engage your ideal customers with content that speaks directly to them.
In-Depth Guide to Implementing An SEO Audit, With Template
Read Time : 18 mins
You know how important organic traffic can be, but do you know how to evaluate your site’s SEO and ensure your site is build to attract and convert visitors from this channel? In the In-Depth Guide to Implementing An SEO Audit you’ll learn how to identify the right keywords, find gaps in your site copy, and more, plus tips to work through the accompanying template.
The B2B Marketer’s Guide to Qualifying Inbound Leads
Read Time : 8 mins
For many B2B marketers who support sales organizations, dealing with inbound leads is a new ballgame. This guide offers B2B marketers a detailed walk-through of everything you need to do to research, qualify, and engage prospective leads and how to proceed once the connection is made.