Resources for Manufacturing Marketers

The Ultimate ABM Pre-Launch Checklist for Manufacturers

Read Time: 15 mins

Topic: Account-Based Marketing, Digital Marketing

An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

What defines a customer?

Topic: Business Strategy

Type: Articles & Guides

Simple question maybe…. but: What defines a customer? When I couldn’t figure out today how to make a permanent change to my Facebook email address security preferences (it keeps reverting back even though it seemingly accepts my changes), I clicked help on the bottom of the Facebook homepage. When the FAQ’s didn’t help, I clicked […]


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