An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
The other night, I went to see Quantum of Solace with some friends as a way to unwind after a long day of meetings. The movie was fun, if perhaps a bit unremarkable, but what really stood out for me was something I saw during one of the trailers that screened before the feature. No, […]
If you’re reading this and were born in the US, there is a decent chance that it is. Michael has been one of the top 2 baby names (for boys) in the US since 1954. Michael even pulled off an impressive 37 consecutive year run in the #1 spot from 1961 through 1998. Not bad. When my […]
“Oh you’ll love this house. It shows very well.” I’ll ignore the fact that the Realtor who said this to me hadn’t even listened to the lot number I asked her about and instead focused on a property over two miles from it. The real problem I have with this statement is this: the terminology should […]
You’re not Apple either. As a small to medium-sized enterprise there is much that we can learn from those at the top of the business world. But, this doesn’t mean that you should copy what these companies are doing online simply because they’re good at what they do. I can’t count the number of times that I’ve […]
Hugh has a nice post about Mark Earls’ “Purpose-Idea”. Regular readers of this space should know that I’m a big fan of Mark… his latest book Herd is required reading IMHO. Frankly, the brand BS floating around in a lot of organizations feels a lot like someone recently discovered that brand is the new ‘mission-vision-values’. Another excuse […]
I think it was perhaps last week’s edition of CBS’s 60 minutes that covered a story about Denmark being the happiest country on the planet. In what I am certain was a dramatic over-simplification of the matter, the report juxtaposed a collection of rather sombre looking Danes against research suggesting they’re the happiest people on […]
In the midst of a fairly normal evening last night, I decided to email my financial advisor. Not a long note… just a quick bit of unsolicited marketing advice to a friend. My advice wasn’t at all revolutionary – you’ll notice below that it’s actually rather basic. But, he took the advice and acted on it today… […]
It almost never happens. Rarely, if ever, is everything wrong. I was asked by a senior executive last week to give my opinion as to why her organization, with all of their financial resources and widespread market awareness, has so far been unable to make the changes that are necessary in order shift the conversation surrounding her […]
