Resources for Manufacturing Marketers

You Aren’t Google

Topic: Design

Type: Articles & Guides

You’re not Apple either. As a small to medium-sized enterprise there is much that we can learn from those at the top of the business world. But, this doesn’t mean that you should copy what these companies are doing online simply because they’re good at what they do. I can’t count the number of times that I’ve […]

“Purpose-Idea” vs brand-speak

Topic: Business Strategy

Type: Articles & Guides

Hugh has a nice post about Mark Earls’ “Purpose-Idea”. Regular readers of this space should know that I’m a big fan of Mark… his latest book Herd is required reading IMHO. Frankly, the brand BS floating around in a lot of organizations feels a lot like someone recently discovered that brand is the new ‘mission-vision-values’. Another excuse […]


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