Resources for Manufacturing Marketers

The Ultimate ABM Pre-Launch Checklist for Manufacturers

Read Time: 15 mins

Topic: Account-Based Marketing, Digital Marketing

An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

Avoid Alienating Clients by Abstaining from Jargon

Topic: Content Marketing

Type: Articles & Guides

“Oh you’ll love this house. It shows very well.” I’ll ignore the fact that the Realtor who said this to me hadn’t even listened to the lot number I asked her about and instead focused on a property over two miles from it. The real problem I have with this statement is this: the terminology should […]


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