Resources for Manufacturing Marketers

Turning paid, earned and owned media upside down

Topic: Business Strategy

Type: Articles & Guides

I really liked something Russell said a while back about revisiting old talks, seeing what he got wrong and where he disagrees with himself. There’s something quite lovely in being so dismissive about the need to be right. Picking up on that, I thought it would be fun to go back through the talk I gave at AIM this […]


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