Resources for Manufacturing Marketers

The Ultimate ABM Pre-Launch Checklist for Manufacturers

Read Time: 15 mins

Topic: Account-Based Marketing, Digital Marketing

An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

Website redesign: how long will your next site last?

Topic: Design

Type: Articles & Guides

Most websites we build at Kula are redesigns of previously existing sites. Sometimes we’re building the fifth or sixth iteration of a site, sometimes the second. Some of these redesigns are due to limiting or non-existent content management systems. Some companies need to rebrand. Almost all use dated front end coding techniques that don’t work […]

Five reasons responsive design is better than a mobile website

Topic: Design, Development

Type: Articles & Guides

At Kula, we’ve been developing responsive websites for well over two years. Back then, your options for taking your site mobile were to either build a platform-specific app for the App Store, create a mobile specific presence such as a .mobi site, or do nothing and allow the user to try to navigate a site designed for […]


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