An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
Kula’s Director of Business Development, Jesse, and I were on a call with a prospect the other day. Before the call began, we were joking around about how some relationships are symbiotic and how others are parasitic. Just like we learned in junior high biology class, symbiotic relationships are those in which both parties benefit equally, […]
