Resources for Manufacturing Marketers

The Ultimate ABM Pre-Launch Checklist for Manufacturers

Read Time: 15 mins

Topic: Account-Based Marketing, Digital Marketing

An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.

ABM Plan Example for B2B Manufacturers

Read Time: 5 mins

Topic: Account-Based Marketing, Digital Marketing

This example account-based marketing plan, co-authored by Terminus, follows the ABM efforts of the fictitious B2B manufacturing and distribution company BakePro Industrial Inc. Get the plan to gain insight into how an ABM strategy can help you conduct more effective, account-focused marketing and sales.

Account Based Marketing (ABM): A Primer

Topic: Business Strategy, Content Marketing, Digital Marketing, Lead Generation

Type: Articles & Guides

If you offer a product or service that requires a very defined type of buyer, chances are you should be marketing your product or service with just as much focus. High-value accounts that are qualified to purchase your product may deserve more of your undivided attention—perhaps to the point that you individually tailor your tactics […]

Website Redesign Fundamentals: How to Design Your Site with SEO in Mind

Topic: Design, Digital Marketing

Type: Articles & Guides

When businesses launch a redesigned website, they’re generally trying to improve their online presence. However, there are many web designers and developers who are talented at designing and building websites but are prone to overlooking SEO. As a result, it’s unfortunately common for business websites to suffer from a huge drop in organic search ranking […]

Why It Doesn’t Matter If You Like Your Design

Topic: Design

Type: Articles & Guides

Art and design. Two words that have been linked together by the fabric of the universe since the beginning of time. In reality, art and design are like oil and water. I believe that the terms need to be prised apart, especially in a professional capacity. Many think that choosing an artistic expression of self […]


You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.