Who are we creating for? It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns. And while Buyer Personas are more commonplace now as a tool marketers use in answering this question, nowadays, the answer is a bit more complex than it used to be. We know the B2B […]
Whether you’re nurturing your marketing qualified leads (MQLs) to a lead score trigger before engaging business development, or eagerly vetting everyone in almost real time, there will come a time when the marketing-to-sales transition happens. And from there, the next step is for someone to make direct contact with the prospect. It’s at this moment […]
I played basketball as a kid. And from a young age, I remember my coach always stressing the fundamentals: set shot, layup, dribbling, bounce pass, etc. Get the basics right, and expand from there. He hated the fade away jump shot… he would yell: “Too complicated, stick to the basics!”. He was right. Here’s the […]
