Resources for Manufacturing Marketers

The QSP Trap & How Manufacturers Can Achieve Effective Brand Differentiation

Topic: Business Strategy

Type: Articles & Guides

This article was originally published on the Gardner Business Media Marketing Blog. There is one common brand positioning trap that captures more manufacturers than any other. In fact, the trap is so commonplace that many actually believe it is folly to not fall into it. Ask most manufacturers to define what sets them apart from their competitors, and […]


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