Resources for Manufacturing Marketers

Fatal Flaws of the Funnel: Why B2B Manufacturers Must Take a People-Centered Approach to Sales & Marketing

Topic: Account-Based Marketing, Business Strategy, Digital Marketing

Type: Articles & Guides

Is your B2B manufacturer’s marketing and sales strategy shaped by “The Funnel”?  The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and […]

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