Resources for Manufacturing Marketers

Reimagine Your Manufacturing Brand Online: An Introductory Guide

Topic: Design

Type: Articles & Guides

For newly developed or redeveloped manufacturing brands, digital considerations should be baked into visual design elements. However, legacy manufacturing brands may encounter issues that prevent them from being seamlessly integrated with the current standards of digital platforms. For legacy manufacturing brands where visual elements originated in print, marketers and related stakeholders need to become aware […]

How to Execute Account-Based Marketing Campaigns with Terminus and HubSpot

Topic: Account-Based Marketing, HubSpot, Terminus

Type: Articles & Guides

Manufacturing marketers are turning their attention to Account-Based Marketing to augment more traditional digital marketing channels. If you’re still learning about what ABM is and why you might need it, have a read of this account-based marketing blog post that our own Floyd Peyton wrote over three years ago. While the technologies may have evolved since then, the description of the methodology […]

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