April 11, 2013 – Halifax, NS – Kula Partners, a Halifax-based agency specializing in marketing and responsive web design, today announced its partnership with inbound marketing pioneer HubSpot. The move makes Kula Atlantic Canada’s first Hubspot-certified agency partner and the region’s only agency with a focus on inbound marketing.
HubSpot’s all-in-one marketing software helps more than 8,000 companies in 56 countries attract, nurture and convert leads into customers, providing in-depth insight and return on investment measurements for a variety of social and online tools.
“We’ve helped clients employ social media, blogging, SEO, paid search, and email in their marketing mix with success for some time,” says Carman Pirie, Principal at Kula Partners. “As a HubSpot-certified agency, we can quantify these tools’ performance like never before and put them to work for clients in a remarkably integrated way.”
In contrast to traditional interruption-based marketing, Kula’s inbound marketing employs useful, engaging content to drive website traffic, generate leads, and convert more of them into customers. The approach combines blogging and social media marketing with search engine optimization, website management, lead management, marketing analytics, content creation, email marketing and marketing automation. A number of clients have already signed on to the expanded inbound marketing offering including Sheepdog, recently named Atlantic Canada’s Fastest Growing Company by Progress Magazine.
“We’re excited to be expanding our work with growth-focused clients like Sheepdog,” continues Pirie. “Bringing our inbound marketing services together via our partnership with HubSpot is already helping us drive leads and results for clients.”
The company offers a variety of inbound marketing packages that can be customized to meet individual business objectives, resources and budgets. See kulapartners.com/inbound-marketing for more information.
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For more information about Kula Partners, visit kulapartners.com
For more information about HubSpot, visit hubspot.com
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