Explore trends in buying confidence, supplier research, digital buying enablement, and supply chain health based on primary research from 263 North American industrial buyers.
Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing. Agile marketing methodology supports […]