Explore trends in buying confidence, supplier research, digital buying enablement, and supply chain health based on primary research from 263 North American industrial buyers.
Kula’s Director of Business Development, Jesse, and I were on a call with a prospect the other day. Before the call began, we were joking around about how some relationships are symbiotic and how others are parasitic. Just like we learned in junior high biology class, symbiotic relationships are those in which both parties benefit equally, […]