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The Supply Chain Disruption Playbook for Industrial Marketers

Topic: Industrial Buyer Pulse Research Report

Why cautious marketing fails during supply chain disruptions, and how proving operational readiness captures the buyer leaning forward. When uncertainty rises, industrial buyers retreat. They freeze capital, delay purchases, and wait for the headlines to clear. At least, that’s the assumption driving most industrial marketing. The Q1 2026 Industrial Buyer Pulse, collected in March 2026 […]

Geopolitical Resilience is a UX Problem, Not a Press Release

Topic: Industrial Buyer Pulse Research Report

In the Q1 2026 Industrial Buyer Pulse, 59% of respondents said geopolitical conflict or instability has significantly affected their evaluation of industrial suppliers in the past 90 days. Another 29% reported some impact. Only 12% said the effect was negligible. When buyers were asked how continued conflict would most likely change their behaviour, the top […]