Explore trends in buying confidence, supplier research, digital buying enablement, and supply chain health based on primary research from 263 North American industrial buyers.
For newly developed or redeveloped manufacturing brands, digital considerations should be baked into visual design elements. However, legacy manufacturing brands may encounter issues that prevent them from being seamlessly integrated with the current standards of digital platforms. For legacy manufacturing brands where visual elements originated in print, marketers and related stakeholders need to become aware […]
Manufacturing marketers are turning their attention to Account-Based Marketing to augment more traditional digital marketing channels. If you’re still learning about what ABM is and why you might need it, have a read of this account-based marketing blog post that our own Floyd Peyton wrote over three years ago. While the technologies may have evolved since then, the description of the methodology […]